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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Aktivasi: Jurnal Pemberdayaan Masyarakat
Izdihar, Ahmad Ariq
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Aerospace Engineering Humanities Computer Science & IT Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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PENGEMBANGAN USAHA KEMPLANG BAGI PETANI RAWA LEBAK DI DESA SIMPANG PELABUHAN DALAM KECAMATAN PEMULUTAN KABUPATEN OGAN ILIR Pusnita, Indah; Ivana, Ivana; Sakir, Icuk Muhammad; Izdihar, Ahmad Ariq; Anggraini, Nabila Dhea
Aktivasi: Jurnal Pemberdayaan Masyarakat Vol 7 No 2 (2026): Maret
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/aktivasi.v7i2.669

Abstract

Swamp farmers in Simpang Pelabuhan Village, Pemulutan District, Ogan Ilir Regency, have economic potential through processing fish into kemplang. However, their kemplang business still faces various obstacles, such as limited production technology, simple business management, inconsistent product quality, and limited marketing reach. This community service activity aims to develop the kemplang business of swamp farmers by increasing production capacity, business management, and marketing. The methods used include training in hygienic and high-quality kemplang processing, mentoring in business management and simple financial records, providing production equipment, and strengthening marketing strategies. The results of the activity show an increase in partners' skills in the kemplang production process, improvements in product quality and quantity, and an increase in partners' understanding of sustainable business management. Thus, this activity contributes to increasing the income and welfare of swamp farmers through the development of a kemplang business based on local potential.
Inovasi Kemasan dan Branding Kemplang Rawa Lebak Berbasis Digital Marketing Sakir, Icuk Muhammad; Pusnita, Indah; Ivana, Ivana; Izdihar, Ahmad Ariq; Anggraini, Nabila Dhea
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.1888

Abstract

This community service activity aims to increase the selling value and competitiveness of Rawa Lebak kemplang products through packaging innovation and digital marketing-based branding strengthening for MSME groups in the Rawa Lebak region of South Sumatra. The problems faced by partners are product packaging that is still simple, unattractive, and minimal use of digital platforms for marketing, resulting in limited market reach. The implementation method includes training in modern packaging design that is ergonomic and has local character, mentoring in creating a brand identity, and practical training in using social media and marketplaces for promotion and sales. The results of the activity showed that partners were able to produce new packaging that is more hygienic, informative, and has regional characteristics, and began actively marketing products through Instagram, TikTok, and Shopee. The impact is seen in increased knowledge of partners about branding and digital marketing, increased consumer trust, and increased sales turnover. This activity proves that packaging innovation combined with digital marketing strategies is effective in encouraging the independence and sustainability of local food MSMEs.
Co-Authors Anggraini, Nabila Dhea Icuk Muhammad Sakir Ivana, Ivana Pusnita, Indah