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All Journal JITEEHA: Journal of Information Technology Applications in Education, Economy, Health and Agriculture
Darmawan, Firmansyah Aji
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering

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Implementation of Apriori Algorithm on Wet Cake Sales Darmawan, Firmansyah Aji; Marisa, Fitri
Journal of Information Technology application in Education, Economy, Health and Agriculture Vol. 3 No. 1 (2026): Vol. 3 No. 1 (2026): February
Publisher : Lumina Infinity Academy Foundation

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Abstract

This research implements the Apriori algorithm on wet cake sales data to identify frequent purchase patterns. In an era of intense business competition, efficient inventory management and sales strategies are essential, especially for perishable products. Daily sales data is analyzed using a quantitative approach, focusing on support and confidence as the main parameters. The analysis results show product combinations that are often bought together, such as {Bolu Pisang, Martabak}, with a support value of 42.86% and confidence of 75.00%. The findings provide valuable insights for designing marketing and stock management strategies, which can improve business competitiveness and sustainability. This research also encourages the application of similar techniques in other business sectors to improve operational efficiency.
Co-Authors Ma'rifani Fitri Arisa