Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN BISNIS
Zainal Umam
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Determinants of Santri’s Decision to Enroll in Islamic Boarding Schools: The Role of Life Skills, Personal Branding, and Gender Equality Perception through Trust and Value Zainal Umam; Ali; Rifqy Roosdhani , Mohamad
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v13i1.1513

Abstract

This study employed a quantitative approach involving 180 students of Pondok Pesantren Hasyim Asy’ari Bangsri Jepara, selected using the Slovin formula from a total population of 280 students. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that life skills have a positive and significant effect on the decision to enroll, both directly and indirectly through perceived trust and perceived value. Personal branding does not have a direct effect on the enrollment decision; however, it significantly influences perceived trust and perceived value. Perceived gender equality is found to have the strongest direct and indirect effects on the decision to enroll, as well as a significant effect on perceived trust and perceived value. Furthermore, perceived trust and perceived value play significant mediating roles, confirming that the decision to enroll is the result of an evaluative process based on trust and long-term perceived benefits. These findings suggest that enrollment decisions are not solely determined by institutional image, but rather by educational substance, environmental fairness, and the trust and value perceived by students and their parents. Therefore, Islamic boarding schools should prioritize strengthening life skills, fostering inclusive environments, and building trust as key strategies to attract prospective students.
Co-Authors Ali Rifqy Roosdhani , Mohamad