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All Journal Jurnal Mata Pariwisata
Letari, Zakia Ayu
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STRATEGI PENGEMBANGAN PARIWISATA KREATIF BAHARI DAN ANALISIS DYA SAIANG DESTINASI KEPULAUAN BANGKA BELITUNG Malinda; Letari, Zakia Ayu
JURNAL MATA PARIWISATA Vol. 5 No. 1 (2026): March 2026
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v5i1.480

Abstract

This study aims to analyse the development strategy for marine-based creative tourism products in the Bangka Belitung Islands and to assess the destination's feasibility and competitiveness. Bangka Belitung has significant potential for marine tourism, yet integration with the creative economy remains suboptimal. The research method employed is a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The analysis techniques include SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and 4A component analysis (Attraction, Accessibility, Amenity, Ancillary). The results indicate that Bangka Belitung is highly competitive in natural attractions but requires improvement in amenities and in creative product packaging. The recommended strategy involves strengthening local community-based creative industries and improving digital infrastructure to enhance destination competitiveness. This synergy is expected to transform the mining-based economy into a sustainable tourism economy.
Co-Authors Malinda