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Does TikTok Social Media Increase Public Interest in the Seafarer Profession? Mashudi Rofik; Ahmad Narto
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol. 11 No. 1 (2026): February Soial and Humanities
Publisher : Universitas Syiah Kuala and Collaboration Yayasan Yusda Edu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66052/sejarah.v11i1.426

Abstract

The rise of videos on TikTok about life at sea has been led by many sailors who broadcast their lives. The extent to which the influence of TikTok videos affects people's interest in choosing a seafaring profession and entering a sailing school. In this study, we aim to investigate the impact of TikTok social media on the community related to interest in the seafarer profession. The mixed research method uses quantitative analysis and qualitative analyses. A quantitative study was carried out on students who participated in level 1 and 2 seafarer training in the Semarang area by providing a questionnaire through the Microsoft software Teams application, in March 2025, with a population of 126 people and based on the Krejcie & Morgan table with a confidence level of 95% with a sample of 95 respondents. Based on the results of quantitative and qualitative research, it was found that there was a strong relationship between the influence of TikTok videos on the public and the profession of seafarer. This study also shows that TikTok social media has become an effective platform in increasing public interest in the seafarer profession. Expand and enrich the literature review on the influence of social media, especially TikTok, on career choices, particularly in the context of the shipping profession, which has not been adequately explored.
Does TikTok Social Media Increase Public Interest in the Seafarer Profession? Mashudi Rofik; Ahmad Narto
Lentera Negeri Vol. 7 No. 1 (2026): Lentera Negeri
Publisher : Indonesian Institute For Counseling, Education and Therapy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/991730

Abstract

Background: The rise of TikTok videos showing life and work at sea has increased public exposure to the seafarer profession. Many seafarers actively share their experiences on board ships, creating wider professional visibility. However, previous studies mainly discuss TikTok as a platform for entertainment and promotion, while limited studies examine its role in influencing career interest in the maritime profession. This creates a research gap regarding how TikTok shapes public motivation toward becoming seafarers. Objective: This study aims to investigate the influence of TikTok social media on public interest in the seafarer profession. Methods: This study uses a mixed-method approach with concurrent quantitative and qualitative analysis. Quantitative data were collected through questionnaires distributed via Microsoft Teams to students participating in level 1 and level 2 seafarer training in Semarang. From a population of 126 participants, 95 respondents were selected based on the Krejcie and Morgan table with a 95% confidence level. Qualitative data were obtained through in-depth interviews and TikTok content analysis. Results: The results show a significant positive relationship between TikTok exposure and interest in the seafarer profession (Pearson correlation = 0.936; p < 0.001), indicating a strong association between maritime-related content consumption and career interest. Qualitative findings show that educational content, visual attractiveness, and influencer narratives increase motivation, while occupational risks and incomplete professional representation remain important barriers. Conclusion: TikTok plays an important role as a strategic medium for career visibility and professional promotion in the maritime sector, although the findings indicate correlation rather than direct causality.