Khairunnisa Devani Aqtus Permana Putri
Universitas Indonesia

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Commodification of Popular Culture as a tool of Consumerism in Seventeen World Tour 'Right Here' in Jakarta Khairunnisa Devani Aqtus Permana Putri
Metacommunication: Journal of Communication Studies Vol 10, No 1 (2025): MARCH
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i1.21943

Abstract

Popular culture is one of the elements that cannot be separated from the layers of society. Popular culture raises the principle of cultural proximity. Various kinds of popular culture that the public can accept are diverse, including K-pop through the Seventeen World Tour 'Right Here' activities in the Jakarta concert series. This research looks at how popular culture, namely music, becomes a tool of consumerism for fans. This research uses quantitative methods to study popular culture through various sources, such as social media and electronic news. This concert series is one of the representations of popular culture with broad fan access. Consumerism shapes identity and interaction between fans, causing popular culture to continue to grow and creating acts of consumerism and active participation by fans to fulfill their fans' deep needs and desires.
From Intimacy to Currency: Self-Disclosure of Jak FM’s Sarapan Seru Radio Presenters as a Business Strategy Rizky Kertanegara; Arius Krypton; Khairunnisa Devani Aqtus Permana Putri
CHANNEL: Jurnal Komunikasi Vol. 14 No. 1 (2026): CHANNEL: Jurnal Komunikasi 28th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v14i1.1842

Abstract

Amid the dominance of digital media, radio faces sustained pressure to retain audiences and demonstrate business relevance. One distinctive asset is the on-air presenter’s capacity to build emotional closeness with listeners. This qualitative case study examines presenter self-disclosure as a communication strategy that converts into relationship currency for the industry. Data were gathered through in-depth interviews with two main presenters of the morning prime-time program Sarapan Seru on Jak FM Jakarta and analyzed thematically using a framework informed by Social Penetration, Parasocial Interaction, and Uses & Gratifications perspectives. Findings show that self-disclosure operates along two dimensions, breadth (topic variety) and depth (calibrated personal vulnerability), that jointly signal authenticity, catalyze parasocial companionship, and translate into observable participation (call-ins, direct messages/WhatsApp, voice notes, and other user-generated content). Building on these insights, the article proposes a conceptual pathway in which disclosure-driven intimacy functions as “relationship currency” that can be translated into sponsor-facing value propositions such as perceived brand-audience fit and the credibility of integrated host-read messages. The study contributes to radio and audio-media scholarship by linking relational communication mechanisms to media-economics logics, while acknowledging that commercial outcomes are inferred from qualitative insight rather than empirically measured.