Michael Mncedisi Willie
Council for Medical Schemes, Pretoria

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Grounded Theory in Practice: Reflexivity and Innovative Approaches for Modern Qualitative Studies Michael Mncedisi Willie
Southeast Asian Journal of Global Trends and Issues in Education Vol. 2 No. 1 (2026): Southeast Asian Journal of Global Trends and Issues in Education, 2(1), 2026
Publisher : Academia Edu Cendekia Indonesia (AEDUCIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64420/sajgtie.v2i1.492

Abstract

Background: Grounded theory remains a key methodology in qualitative research, providing systematic procedures for generating theory from empirical data. However, the expansion of qualitative research contexts, including digital environments, has introduced new methodological challenges related to reflexivity, analytical rigour, and methodological transparency. Objective: This study examined the development of grounded theory methodologies and explored how reflexivity and innovative methodological approaches strengthen research rigour in contemporary qualitative studies. Method: This study employed a methodological review by synthesising seminal and contemporary literature on grounded theory. The analysis focused on major methodological traditions, including Straussian, Glaserian, and constructivist grounded theory, while also examining issues related to coding procedures, theoretical sensitivity, and literature review management. The review further considered methodological adaptations in digital contexts, particularly the integration of netnography. Results: The review shows that grounded theory has evolved into diverse methodological traditions with distinct analytical procedures. Reflexivity, transparency, and methodological flexibility are increasingly recognised as essential for ensuring credibility and rigour in qualitative research. Conclusion: Grounded theory remains a flexible and relevant methodological framework for contemporary qualitative inquiry. Contribution: This study brings together different grounded theory approaches, showing how careful, reflective, and transparent methods can strengthen qualitative research in today’s diverse contexts.
Cognitive Biases in Digital Gambling: Insights from the South African Context Michael Mncedisi Willie
International Journal of Counseling and Psychotherapy Vol. 3 No. 1 (2026): International Journal of Counseling and Psychotherapy, 3(1), 2026
Publisher : Academia Edu Cendekia Indonesia (AEDUCIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64420/ijcp.v3i1.513

Abstract

Background: The rapid growth of digital gambling platforms has transformed consumer engagement while increasing psychological vulnerabilities, particularly cognitive biases that distort decision-making and risk perception. Objective: This study aims to analyse how cognitive biases influence consumer behaviour in digital gambling environments in the South African context, focusing on the interactions among cognition, platform design, and socio-economic factors. Method: A qualitative document analysis was employed, synthesising multidisciplinary literature from cognitive psychology, behavioural economics, and digital marketing to identify patterns of bias activation and reinforcement. Results: The findings reveal that overconfidence, the illusion of control, and the availability heuristic are systematically exploited through gamification, personalised marketing, and algorithmic targeting, leading to increased engagement and risk-taking behaviour. Socio-economic pressures and cultural narratives of financial mobility further intensify these effects. Conclusion: Cognitive biases operate within a socio-technical system where digital environments actively reinforce irrational decision-making, requiring more comprehensive intervention approaches. Contribution: This study offers an integrated framework that combines cognitive, technological, and contextual dimensions, advancing the development of effective consumer protection strategies, ethical platform design, and responsible gambling policies.