Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nur Wulan, Dewi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Keputusan Pembelian Ditinjau dari Product Quality, Brand Image, Brand Trust pada Mahasiswa Pengguna Smartphone Oppo di Universitas Islam Batik Surakarta Nur Wulan, Dewi; Maryam, Siti; Istiqomah, Istiqomah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11545

Abstract

This study aims to examine the influence of product quality, brand image, and brand trust on purchase decisions among student who use Oppo smartphone at Universitas Islam Batik Surakarta. This population consisted of active students at Univeritas Islam Batik Surakarta who use Oppo smartphones, with a total sample of 105 respondents. Data were collected using quentionnaires distrivuted trought a purposive sampling technique. Data analysis was conducted using multiple linear regression analysis, coefficient of determination (R2), F-test, and t-test. The results indicate that product quality, brand image, and brand trust have a positive and significant effect, both partially and simultaneously, on purchase decisions.
Co-Authors istiqomah istiqomah SITI MARYAM