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All Journal Value Added: Majalah Ekonomi & Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah)
Acep Samsudin
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PRODUCT VARIETY DAN ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION DENGAN SHOPPING ENJOYMENT SEBAGAI VARIABEL INTERVENING Intan Dwi Cahyani; Acep Samsudin
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2588

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh Product Variety dan Online Customer Review terhadap Purchase Intention dengan Shopping Enjoyment sebagai variabel intervening. Penelitian ini menggunakan jenis penelitian asosiatif dengan pendekatan kuantitatif. Pengambilan sampel dilakukan menggunakan metode non-probability sampling melalui purposive sampling dengan jumlah 156 responden, yang mencakup Generasi Z berusia 13–28 tahun yang berdomisili di Surabaya, aktif menggunakan aplikasi Shopee, serta mengetahui atau pernah melihat produk Hanasui. Data diperoleh melalui penyebaran kuesioner secara daring dan dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan : (1) Product Variety berpengaruh positif dan signifikan terhadap Purchase Intention dengan path coefficients 0,300, t-statistic 3,851, dan p-value 0,000; (2) Online Customer Review berpengaruh positif dan signifikan terhadap Purchase Intention dengan path coefficients 0,275, t-statistic 3,897, dan p-value 0,000; (3) Product Variety berpengaruh positif dan signifikan terhadap Shopping Enjoyment dengan path coefficients 0,598, t-statistic 14,243, dan p-value 0,000; (4) Online Customer Review berpengaruh positif dan signifikan terhadap Shopping Enjoyment dengan path coefficients 0,419, t-statistic 8,388, dan p-value 0,000; (5) Shopping Enjoyment berpengaruh positif dan signifikan terhadap Purchase Intention dengan path coefficients 0,348, t-statistic 4,135, dan p-value 0,000; (6) Shopping Enjoyment mampu memediasi secara positif dan signifikan pengaruh Product Variety terhadap Purchase Intention dengan nilai indirect effect 0,208, t-statistic 3,895, dan p-value 0,000; serta (7) Shopping Enjoyment mampu memediasi secara positif dan signifikan pengaruh Online Customer Review terhadap Purchase Intention dengan nilai indirect effect 0,146, t-statistic 3,539, dan p-value 0,000.
The Influence of Financial Literacy, Return Perception, and Risk Perception on Students' Investment Interest in Business Administration Upn "Veteran" East Java Desi Anila; Acep Samsudin
Value Added : Majalah Ekonomi dan Bisnis Vol 22, No 1 (2026): Value Added : Majalah Ekonomi dan Bisnis (April period)
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v22i1.20874

Abstract

The growth in the number of student investors at UPN "Veteran" East Java is not always accompanied by an adequate understanding of investment. Many students invest because of academic demands or trends, rather than based on interests that are supported by sufficient knowledge. This study aims to analyze the influence of financial literacy, return perception, and risk perception on the investment interest of Business Administration students. The study used an associative quantitative approach with 86 respondents selected through proportionate stratified random sampling technique. Data were collected using a Likert scale questionnaire  and analyzed by multiple linear regression using SPSS 25. The results of the study show that financial literacy, return perception, and risk perception simultaneously have a significant effect on investment interest. Partially, financial literacy, return perception, and risk perception have a positive and significant effect, respectively. The results of the determination coefficient showed that 48.4% of the variation in investment interest was explained by these three variables.
Co-Authors Desi Anila Intan Dwi Cahyani