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All Journal Jurnal Manajemen dan Bisnis Jurnal Ilmiah Al-Tsarwah
Nur Rizkiyah Ramadhani
Universitas Trunojoyo Madura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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MARKETING STRATEGIES OF BMT IN EFFORTS TO INCREASE THE NUMBER OF CUSTOMERS: A SYSTEMATIC LITERATURE REVIEW Nur Rizkiyah Ramadhani; Taufiqur Rahman
Jurnal Ilmiah Al-Tsarwah Vol. 8 No. 1 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/al-tsarwah.v8i1.9153

Abstract

The proper marketing strategy planning is believed to encourage an increase in the number of customers by enhancing awareness, interest, and trust in BMT services. This study aims to identify, categorize, and analyze various marketing strategies implemented by BMT as discussed in academic literature, evaluate their effectiveness based on empirical evidence, and reveal the strengths and weaknesses of each strategy in increasing the number of customers, in order to identify research gaps that can serve as the foundation for this study. The method used is the Systematic Literature Review (SLR). Data were collected through Google Scholar using the Publish or Perish 8 application with the keywords “Marketing Strategy,” “Baitul Maal wat Tamwil (BMT),” and “Increasing the Number of Customers.” Through a systematic selection process, only 8 out of 169 articles were selected for further analysis. The results of the research questions indicate that BMT’s marketing strategies to increase the number of customers include the marketing mix, segmentation targeting and positioning (STP), digital marketing, customer relationship management (CRM), as well as personal selling and service excellence—all of which have proven to be effective, although each strategy has its own varying strengths and weaknesses
STRATEGI PROMOSI MENGGUNAKAN PLATFORM DIGITAL DALAM PENJUALAN TOKO ONLINE GRESIK WPORIGINAL.BRAND Nur Rizkiyah Ramadhani; Abdur Rohman
Jurnal Manajemen dan Bisnis Vol 15, No 2 (2025): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmb.v15i2.4321

Abstract

Penelitian ini bertujuan untuk menganalisis strategi promosi yang diterapkan oleh Wporiginal.brand melalui platform digital seperti WhatsApp, Instagram, dan Shopee untuk menjangkau audiens lebih luas, meningkatkan hubungan dengan pelanggan, dan meningkatkan daya saing dalam penjualan online. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif karena menjabarkan informasi yang diperoleh dari Wporiginal.brand berupa strategi promosi yang dilakukan melalui unggahan produk di akun media sosial dan E-commerce. Penggunaan WhatsApp, Instagram, dan Shopee oleh Wporiginal.brand secara strategis berhasil meningkatkan efektivitas promosi digital. WhatsApp mendukung komunikasi yang cepat dan personal, instagram memperkuat keterlibatan audiens melalui konten visual, dan Shopee dimaksimalkan lewat strategi SEO yang selaras dengan prinsip inbound marketing. Pelayanan yang responsif turut menciptakan pengalaman positif, mendorong Word of Mouth dan Electronic Word of Mouth, serta memperluas jangkauan pasar. Keberhasilan promosi digital brand ini tercapai berkat sinergi antara platform yang tepat, konten menarik, dan teknologi yang digunakan secara optimal. Dari penelitian ini menunjukkan Wporiginal.brand telah membuktikan bahwa penerapan platform digital seperti Whatsapp, Instagram dan Shopee merupakan bagian dari strategi promosi digital yang efektif, membantu pelaku usaha untuk menjangkau audiens lebih luas, meningkatkan hubungan dengan pelanggan, dan meningkatkan daya saing dalam penjualan online.
Co-Authors Rohman, Abdur Taufiqur Rahman