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All Journal TSARWATICA (Islamic Economic, Accounting, and Management Journal) DIMENSIA (Diskursus Ilmu Manajemen STIESA)
Bismantara Bismantara
STIE Sutaatmadja, Subang , Indonesia
Religion Economics, Econometrics & Finance

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IMPLEMENTATION OF THE CONCEPT OF BRAND EQUITY AND CONSUMER SATISFACTION IN THE BERYL'S CHOCOLATE MALAYSIA BRAND (Case Study on Students Participating in KKL Management and Accounting Study Program Of STIE Sutaatmadja Subang 2019) Mira Milatusadia; Rakhee Istiqomah Begum Irlambang; Bismantara Bismantara
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
Publisher : STIESA Press

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This research aims to describe about the implementations concepts of brand equity and consumers satisfaction on Beryl’s chocolate which is the famous chocolate brand in Malaysia. Beryl’s is brand with best rating in Malaysia (noumantour.com). The methods of data collections on this research are observation, literature study and questionnaire. Populations on this research are STIE Sutaatmadja Subang students who are the participants of KKL 2019 entirety, both of accountancy and management majors there are 139 college students. The writers utilize slovin method (? = 5%) in order to determine number of samples there are 104. Based on this research, the implementation of brand equity concepts on Beryl’s Chocolate is quite good. While the questionnaire on consumer satisfaction is quite high, averagely in the amount of 91,25% respondent clarify that satisfied by Beryl’s chocolate.
IMPLEMENTATION OF MARKETING MIX AND CUSTOMER SATISFACTION AT BERYL'S CHOCOLATE KINGDOM MALAYSIA STORE (Case Study on Students Participating in KKL Management and Accounting Study Program of STIE Sutaatmadja Subang 2019) Sonia Karmila; Bismantara Bismantara
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 17 No. 2 (2020): September
Publisher : STIESA Press

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This research aims to give an overview of the implementation of four elements of marketing mix (product, price, place, promotion) and consumers satisfaction in Beryl’s Chocolate Kingdom Store. Data were collected from 104 consumers by involving STIE Sutaatmadja students as a sample that representing consumer satisfaction. The population used in this research are students of STIE Sutaatmadja as the consumers of Beryl’s Chocolate Kingdom. The technique of sample selection used random sampling with slovin method (? = 5%). Survey method that used are observation, interview and a structured questionnaire. These results indicate Beryl’s Chocolate Kingdom Store has a quite good marketing mix. And, the questionnaire result showed 80,41% consumers are satisfied with Beryl’s Chocolate Kingdom.
IMPLEMENTATION OF PRICE REASONABILITY AND CONSUMER PURCHASE INTEREST AT BERYL'S CHOCOLATE KINGDOM MALAYSIA STORE (Case Study on STIE Sutaatmadja Students’ Participating in KKL 2019) Ghina Salisatun Mubarokah; Ririn Megasari; Bismantara Bismantara
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 18 No. 1 (2021): Maret
Publisher : STIESA Press

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This study aims to determine the implementation of fairness of the price and buying interest. This type of research used quantitative descriptive, this research was conducted on august 20-22,2019 with the subject of this study were the KKL students STIE Sutaatmadja Subang who visited Malaysia as cunsumers in Beryl's Chocolate Kingdom Store in Malaysia. Thi study used primary & secondary data, the instruments in this study are questionnaries. Data collection techniques used are questionnaires distributed to 103 respondents, observation and literature study. While the data analysis through sample data slot777 using sample random sampling techniques. The result of observatonal studies show that  the fairness of the prices applied in the Beryl’s Chocolate Kingdom store in Malaysia is based on indicators of the price awareness which include affordability, price sustability of prices with brandsm and price saticfaction. Both in terms of the taste of the price and the quality of the products presented, while the result of costumer perceptions about the offer price offered by the Beryl’s Chocolate Kingdom Store in Malaysia something with consumer purchasing power even though there are some who say it is not in accordance with purchasing power of consumers.
WASTE BANK FROM AN ISLAMIC ECONOMIC PERSPECTIVE (CASE STUDY AT BANK SAMPAH SEJAHTERA) Bismantara Bismantara; Muhamad Rijal; Dilla Nur Fauziah
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 5 No. 2 (2024)
Publisher : STIESA Press

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This waste problem occurs not only because of the government's lack of attention but more than that is the awareness of the community itself. The problem of waste has raised public awareness to take part in managing waste. Namely the Garbage Bank. The formulation of the problem that the author wants to examine is analyzed by the principles of Islamic economics on community economic empowerment through the management of the Prosperous Garbage Bank in Sirap Village, Tanjungsiang District. From the results of the research, Islamic economic principles that are relevant to community empowerment through waste banks are the principle of justice, where people have an appropriate and clear price for the waste they save, then the principle of equality, where it does not matter which customer is more prioritized at Bank Sejahtera, then the principle of helping, with the waste bank, inorganic waste that cannot be decomposed and destroys nature can be recycled so that it has more added value for the waste bank customer, then the principle of participation, there are no restrictions on age, gender, status when you will become a bank customer rubbish.
Co-Authors Dilla Nur Fauziah Ghina Salisatun Mubarokah Mira Milatusadia Muhamad Rijal Rakhee Istiqomah Begum Irlambang Ririn Megasari Sonia Karmila