Kuncorosidi Kuncorosidi
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja Subang

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Aplication SIMULATION OF THE APPLICATION OF THE GREEN PRODUCTIVITY METHOD TO INCREASE THE PRODUCTIVITY OF HYBRID DUCK FARMING : Case Study Of Fery Wahyudi’s Duck Farming Business Kuncorosidi Kuncorosidi
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 21 No. 02 (2025): Vol 2 No 2 September
Publisher : STIESA Press

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Abstract

This study examines the implementation of the Green Productivity framework in a mixed duck-farming enterprise managed by Fery Wahyudi in Subang, West Java. The research integrates economic productivity analysis with an environmental impact assessment to derive three principal indicators, namely the Economic Indicator, the Environmental Index (EI), and the Green Productivity Index (GPI). These indicators serve as the basis for evaluating the sustainability performance of the farming system. The findings indicate that the economic productivity score reaches 1.317, while the EI is calculated at 250.27, resulting in a GPI value of 0.00526. Two improvement scenarios are assessed to enhance sustainability outcomes: (1) the application of EM4 for the fermentation of livestock waste and (2) the production of organic fertilizer as an added-value product. The first scenario leads to an 11.6% increase in the GPI and an 8.09% reduction in the EI, demonstrating measurable gains in both productivity and environmental performance. The second scenario contributes to product diversification, strengthens the enterprise’s green value proposition, and supports the development of environmentally responsible branding. Overall, the study demonstrates that the Green Productivity approach is both feasible and beneficial for small-scale livestock operations. The results provide evidence-based insights and practical recommendations that can support local farmers in improving operational efficiency while simultaneously advancing environmental stewardship.
The The Influence of Social Media Marketing and E-Service Quality on Customer Loyalty in the Shopee Marketplace : A Case Study of the Subang District Community Devy Widya Apriandi; Kuncorosidi Kuncorosidi; Shella Fransiska
JABI (Journal of Accounting and Business Issues) Vol. 5 No. 01 (2025): November
Publisher : STIESA Press

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Abstract

The rapid growth of e-commerce in Indonesia has reshaped shopping behavior. Shopee remains the most-used marketplace, yet customer loyalty in areas like Subang District is still inconsistent. Price competition, similar promotions, and uneven digital services make users easily switch to other platforms. This study examines the effect of Social Media Marketing (SMM) and E-Service Quality (ESQ) on customer loyalty. SMM builds engagement through social media content, while ESQ emphasizes digital service quality such as speed, reliability, and security. A quantitative method was applied by distributing questionnaires to 70 Shopee users in Subang District and analyzing data using multiple linear regression. Findings reveal that both SMM and ESQ have a positive and significant influence on customer loyalty. Better social media strategies and service quality lead to stronger user commitment. The results highlight the importance of improving customer relationships and retention in regional e-commerce markets.
The SYSTEMATIC LITERATURE REVIEW: HALAL SUPPLY CHAIN MANAGEMENT PRACTICES ON ENVIRONMENTAL SUSTAINABILITY IN THE FOOD INDUSTRY Kuncorosidi Kuncorosidi
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 7 No. 2 (2026): Januari
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/tsarwatica.v7i2.1662

Abstract

The halal food industry involves the processing and handling of food in accordance with Islamic law, requiring the implementation of halal supply chain management (HSCM) to ensure integrity and food safety throughout the supply chain. Waste management and environmental considerations are increasingly important to minimize food waste and support sustainable economic, social, and environmental value creation. This study aims to examine the relationship between halal supply chain management practices and environmental sustainability, as well as the suitability of HSCM in supporting sustainability, using a systematic literature review (SLR) approach. The findings indicate that research integrating HSCM and environmental sustainability remains limited. Stakeholder collaboration and Corporate Social Responsibility (CSR) practices are identified as key enablers of sustainability in the halal food industry. Supply-related risks emerge as the most significant risk category, requiring coordinated efforts from governments, suppliers, companies, and distributors, particularly in infrastructure, technology, and human resources. Notably, only 26% of the reviewed studies explicitly address environmental sustainability, highlighting substantial opportunities for future research.
A Green Halal Tourism as a Conceptual Framework for Supporting Sustainable Tourism: A Literature Review Kuncorosidi Kuncorosidi
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 7 No. 2 (2026): Januari
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/tsarwatica.v7i2.1663

Abstract

Sustainable tourism and halal tourism have emerged as prominent discourses in tourism studies; however, they are often examined as separate domains within the literature. While sustainable tourism emphasizes the balance between environmental, social, and economic dimensions, halal tourism has predominantly been framed in terms of Sharia compliance and market segmentation. This article aims to conceptualize green halal tourism as an integrative framework for supporting sustainable tourism through a conceptual literature review approach. Drawing on a systematic synthesis of peer-reviewed literature on halal tourism, green tourism, and sustainable tourism, this study identifies conceptual intersections, theoretical gaps, and opportunities for integration across these domains. The synthesis indicates that green halal tourism can be understood as a conceptual framework that integrates halal values as an ethical foundation, green tourism practices as operational mechanisms, and sustainable tourism as a strategic outcome. This framework highlights the potential role of halal values in strengthening the internalization of sustainability principles within tourism practices, particularly across environmental, social, and economic dimensions. Theoretically, this study contributes to the sustainable tourism literature by explicitly incorporating value-based and ethical perspectives into sustainability frameworks. The proposed conceptualization also provides a foundation for future empirical research to operationalize and examine green halal tourism across diverse tourism contexts