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ANALISIS PENERAPAN MODAL INTELEKTUAL PADA BADAN USAHA MILIK DAERAH PT. SUBANG ENERGI ABADI Kharisma Sutanti; Nunung Juliawati; Panji Agnyoto; Fajar Meiyanti
JASS (Journal of Accounting for Sustainable Society) Vol. 4 No. 02 (2022): JASS Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/jass.v4i02.1009

Abstract

This research aims to analyze the application of intellectual capital at BUMD. If BUMD had applied intellectual capital it would have had a better effect on the company/BUMD's performance so that its manufacturing purposes could be met. The research was intended to identify the application of intellectual capital on the BUMD PT. SEA. The method used by the researcher is a deep-seated interview with a qualitative approach, with data obtained from live interviews with the staff of BUMD PT. SEA. The results show that the application of intellectual capital and its components of human capital, capital, and relational capital at the top of the world bank was well implemented by the BUMD PT. SEA. The results of the interview revealed that the BUMD PPN had adopted the intellectual capital and its indictments, such as tacit knowledge, explicit knowledge, the training programs that the BUMD knowledge adopted, the corporate image, the organizational concept, and documentation that the BUMD adopted. Its relational customer capital and its indictments like a long-term contract, Customer satisfaction, customer profile, and contract renewal have already existed and have already been implemented by BUMD PT SEA.
PRODUCT INNOVATION ANALYSIS FOR DEVELOPING COMPETITIVE ADVANTAGE Rosa Linda; Zianty Dwi Salza; Panji Agnyoto; Fajar Meiyanti
JABI (Journal of Accounting and Business Issues) Vol. 1 No. 02 (2021): VOL 01 NO 02 NOVEMBER (2021)
Publisher : STIESA Press

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Abstract

This study aims to analyze the product innovation process carried out by several coffee Micro, Small and Medium Enterprises (MSME)in developing competitive advantage. The research method used is a qualitative method using a descriptive approach. The data analyzed are the results of interviews with 3 coffee Micro, Small and Medium Enterprises (MSME)owners, 1 employee / barista and 1 customer from one of the coffee Micro, Small and Medium Enterprises (MSME). The result of this research is that the innovation process carried out by a company can provide added value that is not owned by its competitors, so that it can maintain its competitive advantage. The product innovation process carried out by several Micro, Small and Medium Enterprises (MSME) to maintain their competitive advantage is by conducting several product diversification so that customers do not feel bored with only a static menu. In addition, other innovations can be made by developing derivative products by modifying existing products.