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Oely Maqwa Sharf
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro
Medicine & Pharmacology Public Health

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Evaluation of Corporate Identity Design on Company Image: A Case Study of CV. Nova Tritama Kapas Bojonegoro: Evaluasi Desain Identitas Korporat Terhadap Citra PerusahaanStudi Kasus: CV. Nova Tritama Kapas Bojonegoro Daghastaniy Fairuzza Arfa; Oely Maqwa Sharf; M. Luqmanul Hakim; Branita Shandyni N.J; Irma Khairunnisa
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.11525

Abstract

The development of digitalisation has had a significant impact on industry dynamics, particularly in driving the transformation of micro, small, and medium enterprises (MSMEs). In this context, corporate identity design serves not only as a visual element but also as a strategic representation for building a strong and memorable company image in the minds of consumers. This study aims to evaluate the influence of corporate identity design on company image at CV. Nova Tritama, an SME in Bojonegoro Regency engaged in food production. A descriptive qualitative approach was used with a case study method, employing observation, in-depth interviews, and documentation of the rebranding process. The results of the study indicate that corporate identity design plays a crucial role in enhancing brand recognition, strengthening perceptions of professionalism, and building positive brand equity. A strong visual identity has proven to facilitate consumers in recognising, remembering, and trusting products, thereby directly contributing to improved competitiveness and market confidence in SMEs.
The Use of Visual Elements in the Opinion Comic Episode ‘Ramadan Full of Wisdom’ to Facilitate Readers: Penggunaan Elemen Visual Komik Opini Episode ”Ramadhan Penuh Hikmah” untuk Kemudahan Pembaca Oely Maqwa Sharf; Miftachus Sifa; Haitsam Muhammad
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.11750

Abstract

This study aims to examine how visual elements are used in opinion comics, as well as what visual elements are chosen by comic artists to convey messages effectively using the comedy genre while containing highly sensitive content. Through a qualitative-descriptive approach, data was collected from observation, interviews, and documentation. The results of the study indicate that to package highly sensitive content, a light-hearted approach is required. The technique applied in this Opinion Comic is to use the comedy genre as a medium for conveying messages, presented through simple yet representative visualisations. The religious theme raised was originally a very sensitive topic, but when packaged with visualisation appropriate to the comedy genre, it became entertainment that also educated readers of Opinion Comics and provided new insights from a different perspective. Highlights: Comedy as Medium – Humor softens sensitive topics for broader acceptance. Effective Visuals – Simple yet clear imagery enhances message delivery. Perspective Shift – Comics offer new insights through entertaining formats. Keywords: Visual Elements, Comedy Genre, Opinion Comics
Co-Authors Branita Shandyni N.J Daghastaniy Fairuzza Arfa Haitsam Muhammad Irma Khairunnisa M. Luqmanul Hakim Miftachus Sifa