Garuda - Garba Rujukan Digital

Competence, Workload, Incentives, and Their Link to Driver Satisfaction and Performance: Kompetensi, Beban Kerja, Insentif, dan Kaitannya dengan Kepuasan dan Kinerja Pengemudi Erlangga Eka Taruna; Minto Waluyo
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.11571

General Background: The online transportation industry is becoming increasingly competitive, necessitating a deeper understanding of factors that affect workforce sustainability. Specific Background: Within algorithm-driven gig platforms, driver-partners operate under flexible yet demanding conditions, influencing their performance and well-being. Knowledge Gap: Despite the growing literature on digital labor, limited research has examined how individual factors like competence, workload, and incentives impact job satisfaction and performance in such decentralized systems. Aims: This study investigates the effects of competence, workload, and incentives on job satisfaction and how these in turn influence the performance of driver-partners in an online food delivery platform. Results: Using Structural Equation Modeling (SEM) with AMOS and data from 100 respondents, findings reveal that only workload significantly affects job satisfaction. Competence and incentives showed no significant relationship, nor did job satisfaction or the examined factors significantly impact performance. Novelty: The study challenges traditional assumptions by showing that in platform-based work environments, personal variables may not directly drive performance outcomes.Implications: These results suggest a shift in managerial focus—from individual optimization to systemic interventions—better suited for digital labor ecosystems governed by algorithms and flexible task structures. Highlights: Only workload significantly influences job satisfaction. Competence and incentives do not directly impact satisfaction or performance. System-level strategies are more effective than personal improvements. Keywords: Job Satisfaction, Driver Performance, Online Food Delivery, Workload Impact, Digital Labor

Price, Quality, Innovation, and Packaging Drive Consumer Purchase Behavior: Harga, Kualitas, Inovasi, dan Kemasan Mempengaruhi Perilaku Pembelian Konsumen Fery Nurmansyah Ardianto; Minto Waluyo
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.11711

Background: In the competitive energy drink market, understanding consumer behavior is vital for sustaining brand performance. Kratingdaeng, a prominent brand in this sector, faces growing pressure to optimize marketing elements that drive consumer loyalty. Specific Background: Prior studies have explored isolated effects of price or product quality, yet comprehensive assessments integrating multiple marketing variables remain limited. Knowledge Gap: There is a lack of integrated empirical analysis on how price, product quality, innovation, and packaging design collectively affect both initial purchase decisions and repurchase behavior, especially in the Indonesian urban context. Aim: This study investigates the simultaneous effects of price, product quality, product innovation, and packaging design on purchase and repurchase decisions among Kratingdaeng consumers in Surabaya. Results: Using Structural Equation Modeling with AMOS 30 on data from 110 purposively sampled respondents, all four variables showed significant positive impacts on both purchase and repurchase decisions, with price and packaging design being the most influential. Novelty: This study integrates four critical marketing constructs within a single model, providing empirical evidence of their joint influence on consumer loyalty in the energy drink segment. Implications: The findings underscore the need for companies to harmonize pricing strategies, maintain product quality, innovate continuously, and invest in impactful packaging to enhance market retention and competitive advantage. Highlights: Highlights the combined impact of marketing elements on purchase and repurchase. Identifies packaging and price as dominant consumer decision drivers. Offers strategic insights to boost loyalty in the energy drink market. Keywords: Price, Product Quality, Product Innovation, Packaging Design, Consumer Behavior

Product Quality and Brand Image as Drivers of Repeat Purchase Decisions: Kualitas Produk dan Citra Merek sebagai Faktor Penentu Keputusan Pembelian Ulang Alfin Rizki Bagus Permadi; Minto Waluyo
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.12228

General Background: Rapid technological advancements have transformed consumer behavior, especially in the smartphone industry, where performance, design, and innovation are key competitive aspects. Specific Background: Samsung, as a leading smartphone brand, continuously enhances its product quality and brand image to sustain customer loyalty, particularly with flagship models such as the Galaxy S25 Ultra. Knowledge Gap: Despite extensive studies on purchasing behavior, limited research integrates product quality, brand image, and purchase decisions as mediating factors influencing repurchase intention in premium smartphone contexts. Aims: This study investigates the effect of product quality and brand image on repurchase intention, mediated by purchase decision, among Samsung Galaxy S25 Ultra users in Indonesia. Results: Using Structural Equation Modeling (SEM) with AMOS on 100 respondents, findings reveal that brand image significantly influences purchase decision and repurchase intention, while product quality significantly impacts repurchase but not purchase decision. Purchase decision does not mediate the relationship effectively. Novelty: The integration of SEM-based mediation analysis provides a comprehensive understanding of causal relationships among variables in digital-era consumer behavior. Implications: Strengthening brand perception and maintaining consistent product quality are essential strategies for fostering long-term customer loyalty in competitive smartphone markets. Highlights: Brand image significantly drives both purchase and repurchase behavior. Product quality impacts repurchase but not initial purchase decisions. Purchase decision shows weak mediation between quality, image, and repurchase. Keywords: Product Quality, Brand Image, Purchase Decision, Repurchase Intention, SEM-AMOS

SEM Model of OTA PayLater Reuse Intention Through Trust : Model SEM Pada Niat Penggunaan Ulang Layanan OTA PayLater Melalui Kepercayaan Ema Rosary Sitorus; Minto Waluyo
Academia Open Vol. 11 No. 1 (2026): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.11.2026.13425

General Background: Buy Now Pay Later (BNPL) services integrated into Online Travel Agent (OTA) platforms have experienced rapid growth, particularly among Millennials and Generation Z, reflecting evolving digital financial behavior. Specific Background: Despite increasing adoption, OTA PayLater services encounter challenges related to service quality, promotion, risk perception, and user satisfaction, which shape trust and reuse intention. Knowledge Gap: Prior studies report inconsistent findings regarding the relationships among service quality, risk perception, promotion, user satisfaction, trust, and reuse intention, and limited research simultaneously examines these variables within the OTA PayLater context using trust as a mediating construct. Aims: This study analyzes the relationships between service quality, risk perception, promotion, and user satisfaction on trust and reuse intention toward OTA PayLater services. Results: Using a quantitative cross-sectional design and Structural Equation Modeling with Maximum Likelihood estimation on 120 respondents, the findings indicate that service quality, promotion, and user satisfaction significantly affect trust, while risk perception is not significant. Furthermore, service quality, user satisfaction, and trust significantly affect reuse intention, with trust demonstrating the strongest relationship. Novelty: This research integrates four antecedent variables within a single SEM framework in the OTA PayLater setting and empirically positions trust as a central determinant of continued usage. Implications: The results underscore the strategic importance of stable systems, transparent processes, responsive service, and sustained trust-building initiatives to support continued adoption of OTA PayLater services. Highlights: Trust shows the strongest positive relationship with continued usage decisions. Perceived risk does not demonstrate statistical significance in predicting behavioral outcomes. Customer satisfaction contributes to loyalty behavior alongside system reliability factors. Keywords: OTA PayLater, Service Quality, Trust, Reuse Intention, Structural Equation Modeling

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