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Adhe Okta Safira
Economic Education, Universitas Negeri Padang

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Pricing Strategies for Offline and Online Consumers in Modern Business Karmila Fandora; Adhe Okta Safira; Vivi Rizky Aulya; Abror Abror; Zul Afdal
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.11708

Abstract

General Background: The rapid expansion of digital platforms has reshaped consumer behavior and pricing strategies, creating distinct dynamics between online and offline markets. Specific Background: While e-commerce fosters impulsive and socially driven purchases influenced by dynamic and value-based pricing, offline markets remain tied to stable pricing and tangible shopping experiences. Knowledge Gap: Existing studies often analyze pricing strategies in isolation, lacking a comprehensive synthesis that bridges offline and online contexts within the modern omnichannel landscape. Aims: This study employs a Systematic Literature Review (SLR) of research published between 2021–2025 to identify effective pricing approaches for both consumer segments. Results: The review of 20 peer-reviewed articles highlights that dynamic pricing, value-based pricing, and Pay-What-You-Want (PWYW) are central strategies, with effectiveness moderated by consumer psychology, product attributes, and channel structures. Online consumers respond strongly to personalized, transparent, and flexible pricing, while offline consumers prioritize experiential value and price stability. Novelty: The study integrates theoretical and empirical insights into a unified framework that reveals the critical role of psychological factors, ethics, and digital transformation in shaping pricing effectiveness. Implications: Findings underscore the importance for businesses to design adaptive, technology-driven pricing strategies that harmonize offline and online channels while sustaining consumer trust and long-term competitiveness. Highlights: Online consumers are strongly influenced by dynamic pricing, social commerce, and impulsive buying Offline consumers rely on stable pricing and hands-on product experiences Omnichannel strategies demand price consistency across digital and physical channels Keywords :Dynamic Pricing, Consumer Behavior, Online Shopping, Offline Retail, Value-Based Pricing
Evaluation of the Entrepreneurship Themed Pancasila Student Profile Program: Evaluasi Program Profil Siswa Pancasila Bertema Kewirausahaan Adhe Okta Safira; Vivi Rizky Auliya; Karmila Fandora; Friyatmi; Desi Susanti
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.11765

Abstract

General Background: Education in Indonesia is undergoing transformation through the Merdeka Curriculum, which emphasizes strengthening the Pancasila Student Profile (P5) as a foundation for character and competence development. Specific Background: Within this framework, entrepreneurship has been chosen as a theme at SMA Negeri 1 Kapur IX to foster creativity, independence, and collaboration, while preparing students for real-world challenges. Knowledge Gap: Previous studies have generally assessed P5 broadly or with other themes, leaving limited in-depth evaluation of entrepreneurship-focused P5 programs in specific school contexts. Aims: This study aimed to evaluate the implementation of the P5 entrepreneurship program using the CIPP model (Context, Input, Process, Product) to identify strengths, weaknesses, and areas for improvement. Results: Findings indicate that the program aligns with school goals and national policy, supported by adequate resources, effective teaching modules, and student engagement, though challenges persist in teacher readiness, socialization, and sustaining character formation. Novelty: This study provides explicit, context-specific insights into P5 entrepreneurship, offering practical evidence distinct from broader analyses. Implications: The results inform schools and policymakers to refine P5 implementation, strengthen teacher training, and enhance collaboration with entrepreneurial practitioners to cultivate resilient, innovative learners.Highlight : P5 program evaluated using CIPP model covering context, input, process, product. Implementation supports student readiness, facilities, and entrepreneurship modules. Results show improved creativity, independence, and cooperation among students.  Keywords : P5, Entrepreneurship, CIPP Evaluation, Student Profile, Character Building