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Yusnia I’anatur Rofiqoh
Sekolah Tinggi Teknologi Muhammadiyah AR Fachruddin Bojonegoro
Medicine & Pharmacology Public Health

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Utilisation of TikTok as a Medium for Education, Publication, and Promotion in Sarirejo Village: Pemanfaatan Media Tiktok Sebagai Sarana Edukasi, Publikasi, dan Promosi di Desa Sarirejo Yusnia I’anatur Rofiqoh; Ananda Zulfa Atiqoh; Bagas Aditya Pratama; Miftakhus Syifa; Daghastani F. A
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.11748

Abstract

TikTok has experienced rapid growth as a short-form video social media platform that is not only used for entertainment but also has great potential as a means of education, publication, and promotion. This study aims to explore the use of TikTok by the community of Sarirejo Village in educating the public, disseminating village information, and promoting local products and culture. The research approach used is qualitative with a descriptive method. Data was collected through observation of TikTok content created by village residents, in-depth interviews with local creators and village officials, and documentary studies. The results indicate that TikTok significantly enhances community engagement in information dissemination and digital marketing. Educational content presented visually and attractively is proven to be more easily accepted by various segments of society. Additionally, the publication of village activities through TikTok creates transparency and encourages citizen participation. Meanwhile, the promotion of local products through TikTok has increased the market appeal of village products to external markets. Despite challenges such as limited digital literacy and internet access, the potential of TikTok as a village communication tool is immense. Continuous training and support from the village government are necessary to optimise the use of TikTok in supporting village development. Highlights: Effective Communication – TikTok boosts public education and information sharing. Economic Impact – Promotes local products, expanding market reach. Digital Challenges – Requires training to overcome literacy and access gaps. Keywords: TikTok, Digital Education, Village Publications, Local Promotion, Social Media
A Study of Visual Aesthetics in Social Advertising: A Case Study of an Environmental Awareness Campaign in Pilanggede Balen Village, Bojonegoro: Kajian Estetika Visual dalam Iklan Sosial: Studi Kasus Kampanye Kesadaran Lingkungan di Desa Pilanggede Balen Bojonegoro Yusnia I’anatur Rofiqoh; M. Lukmanul H; Dhagastani Fairuza Arfa; Bagas Aditya Pratama
Academia Open Vol. 8 No. 2 (2023): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.8.2023.11749

Abstract

This study analyses visual aesthetics in social advertisements in an environmental awareness campaign in Pilanggede Village, Balen Subdistrict, Bojonegoro Regency. This village is known for actively educating the community through visual media such as posters, billboards, and public service videos. Using a descriptive qualitative approach, this study employs observation, interviews, and documentation. Design elements such as colour, typography, illustration, and composition are analysed to assess their influence on the effectiveness of the campaign message. Green and blue colours are predominantly used to create associations with nature and cleanliness, while local illustrations reinforce the context of the message. Simple typography is used to ensure readability. This study finds that visual aesthetics plays an important role in attracting attention and influencing community attitudes. Community involvement in the creation of campaign materials increases the effectiveness of the message. However, limited resources and understanding of design are major challenges. This study suggests improving local design capacity and cross-sector collaboration to optimise the results of visual campaigns at the village level. Highlights: Design Impact – Visual elements boost message clarity and engagement. Community Role – Involving locals strengthens message relevance. Key Challenges – Limited resources and design skills hinder effectiveness. Keywords: Visual Aesthetics, Social Advertising, Environmental Campaigns, Visual Communication, Ecological Awareness, Community Participation.
Co-Authors Ananda Zulfa Atiqoh Bagas Aditya Pratama Daghastani F. A Dhagastani Fairuza Arfa M. Lukmanul H Miftakhus Syifa