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Sonja Andarini
Program Studi Administrasi Bisnis, Universitas Pembangunan Nasional “Veteran” Jawa Timur

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Synergizing Financial Literacy, Lifestyle, and E-Wallet Use for Enhanced Saving Behavior: Memanfaatkan Financial Literacy, Lifestyle, dan Penggunaan E- Wallet untuk Meningkatkan Saving Behavior Azzahra Prisichella; Sonja Andarini
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.12505

Abstract

General Background: The rapid growth of digital technology has transformed financial systems worldwide, with students increasingly reliant on digital payment platforms such as e-wallets. Specific Background: While these innovations offer convenience, they may also encourage impulsive spending, raising concerns about students’ saving behavior. Knowledge Gap: Previous studies have shown inconsistent findings regarding the role of financial literacy, lifestyle, and digital payment use in shaping saving habits, highlighting the need for further investigation. Aims: This study examines the influence of financial literacy, lifestyle, and e-wallet usage on students’ saving behavior at Universitas Pembangunan Nasional “Veteran” Jawa Timur. Results: Using survey data from 300 respondents and SmartPLS analysis, the findings reveal that financial literacy, lifestyle, and e-wallet usage each have a positive and significant effect on saving behavior, with financial literacy contributing the strongest influence. Collectively, these variables explain 45.8% of the variation in saving behavior. Novelty: This study uniquely demonstrates that when managed wisely, lifestyle choices and digital financial tools, often seen as consumption drivers, can in fact reinforce positive financial habits. Implications: The findings underscore the importance of strengthening financial literacy education and promoting mindful technology use as strategic approaches to foster sustainable financial resilience among students. Highlights: Financial literacy has the strongest influence on saving behavior. Lifestyle management supports positive saving habits. E-wallets can aid saving when used wisely. Keywords: Financial Literacy, Lifestyle, E-Wallet, Saving Behavior, Students
Green Marketing Mix Drives Customer Loyalty Amid Low Environmental Awareness: Campuran Pemasaran Hijau Meningkatkan Loyalitas Pelanggan di Tengah Rendahnya Kesadaran Lingkungan Intan Dwi Isma Saputri; Sonja Andarini
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.12766

Abstract

General Background: Environmental degradation from plastic waste has intensified global attention on sustainability, prompting companies to adopt eco-conscious business practices. Specific Background: In Indonesia, urban coffee shop industries increasingly integrate green strategies to attract environmentally aware consumers. However, the direct influence of environmental awareness and the green marketing mix on customer loyalty remains underexplored, particularly among local coffee brands. Knowledge Gap: Prior research focused primarily on retail and fast-food sectors, leaving a gap in understanding how sustainability-driven marketing impacts loyalty in local coffee businesses. Aims: This study investigates the effect of environmental awareness and the green marketing mix on customer loyalty at Fore Coffee MERR Surabaya. Results: Using a quantitative approach with 100 respondents and multiple linear regression analysis, findings reveal that both variables jointly have a positive and significant effect on customer loyalty (R² = 0.483), though only the green marketing mix shows a significant partial effect (β = 0.764, p < 0.001). Novelty: This study extends green marketing literature by evidencing its role as a primary driver of loyalty in sustainable coffee businesses, despite limited environmental awareness influence. Implications: The results highlight the importance of consistent green marketing strategies and sustainability communication to strengthen long-term customer engagement and loyalty. Highlights: Green marketing significantly strengthens customer loyalty. Environmental awareness alone shows limited influence. Consistent sustainability communication enhances brand trust. Keywords: Environmental Awareness, Green Marketing Mix, Customer Loyalty, Sustainable Business, Fore Coffee