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p-Index From 2021 - 2026
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All Journal Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Mahasiswa Sosial Humaniora (JUMASH)
Titih Nurhaipah
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Humanities Education Social Sciences Other

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Pengaruh Terpaan Konten “Pantai Terkotor No.3” @Pandawaragroup Terhadap Perilaku Followers di Instagram Ade Novi Sapitri; Teddy Maulana Hidayat Sudirman; Titih Nurhaipah
Jurnal Mahasiswa Sosial Humaniora Vol 2 No 2 (2025): Vol 2 No 2 2025
Publisher : LP2MI Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jumash.v2i2.17056

Abstract

Media sosial, khususnya Instagram, menjadi sarana efektif dalam membentuk kesadaran dan perilaku publik terhadap isu lingkungan. Permasalahan sampah yang terus meningkat membutuhkan media kampanye yang mampu menjangkau masyarakat luas, dan @pandawaragroup hadir sebagai komunitas digital yang aktif mengedukasi publik melalui konten visual yang menarik. Namun, sejauh mana terpaan konten tersebut benar-benar memengaruhi perilaku peduli sampah followers masih perlu dibuktikan secara ilmiah. Penelitian ini bertujuan menganalisis pengaruh frekuensi, intensitas, dan durasi terpaan konten Instagram @pandawaragroup terhadap perilaku peduli sampah followers. Menggunakan metode kuantitatif deskriptif dengan teori StimulusOrganism-Response (SOR), penelitian melibatkan 100 responden melalui teknik random sampling dan dianalisis menggunakan SmartPLS. Hasil menunjukkan pengaruh signifikan dengan nilai RSquare 0,637. Temuan ini menegaskan efektivitas konten edukatif yang konsisten dalam meningkatkan kesadaran dan tindakan nyata dalam pengelolaan sampah.
FNOTEBOOK'S DIGITAL MARKETING STRATEGY IN BUILDING CONSUMER TRUST Eza aenal aripin; Teddy Maulana Hidayat Sudirman; Titih Nurhaipah
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 2 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i2.9724

Abstract

This study examines the social media strategies implemented by FNotebook in building consumer trust in Majalengka Regency. The rapid development of digital communication has encouraged business actors to utilize social media, especially Instagram, as a medium for promotion and interaction with consumers. The purpose of this study is to identify Instagram-based social media strategies used by FNotebook in building consumer trust through content management, customer interaction, and digital communication patterns. This research employed a qualitative descriptive method with data collected through observation, interviews, and documentation. The results show that FNotebook builds consumer trust through consistent content uploads, transparent product information, responsive communication in direct messages and comments, as well as the publication of customer testimonials. These strategies contribute to strengthening brand credibility and creating closer relationships with consumers. It can be concluded that Instagram-based social media strategy plays an important role in building consumer trust and supporting business sustainability in the digital era.
Co-Authors Ade Novi Sapitri Eza aenal aripin Teddy Maulana Hidayat Sudirman