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All Journal Al-Kharaj: Journal of Islamic Economic and Business Journal of Sharia Economics e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah
Muhammad Syahbudi
State Islamic University of North Sumatra
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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OPTIMIZING DIGITALIZATION AGRIBUSINESS MSMES: SOAR-QSPM, ISLAMIC ECONOMICS, HEXAHELIX AT RUMAH JAMUR SADAM Raihana Azzahra; Muhammad Syahbudi; Tri Inda Fadhila Rahma
Journal of Sharia Economics Vol. 7 No. 1 (2026): Islamic Economics
Publisher : Program Studi Magister Ekonomi Syariah UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jose.v7i1.9758

Abstract

This study aims to formulate and determine the priority strategies for optimizing the digitalization of micro-scale agribusiness MSMEs based on Islamic economic values through the hexahelix approach. This study uses a qualitative approach with a case study design, which focuses on an in-depth understanding of the conditions, potential, and challenges of digitalization of the Saddam Medan Mushroom House MSME. Data collection was conducted through in-depth interviews, observations, and questionnaires with key actors in the hexahelix approach. Strategy analysis was performed using the SOAR approach, which was then systematically prioritized through the Quantitative Strategic Planning Matrix (QSPM) as a strategic decision-making tool based on expert assessment. The results of the study show the dominance of the Opportunity and Aspiration dimensions, so that the digitalization development strategy is directed at strengthening Opportunity-Aspiration (OA). The priority strategy focuses on increasing the competitiveness of MSMEs through expanding market reach and strengthening sustainable digital marketing networks in line with Islamic economic principles.
Strategy Model For Improving Sharia Financing For Empowering UMKM Fostered By PNM In South Labuhan Batu, North Sumatera Emriana Parapat; Muhammad Syahbudi; Nurwani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 3 (2024): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i4.6426

Abstract

One of the sharia products is sharia financing for MSMEs which has been intensified by the community since Covid-19, South Labuhan Batu Regency is one of the areas in North Sumatra whose population is dominated by Islam, the community's willingness to finance based on sharia through PNM Mekaar Syariah is due to the minimal concentration of usury owned by financing through Mekaar Syariah Capital, South Labuhan Batu Regency, in this study using a qualitative research method where data from the study was taken from several sources, namely primary and secondary to support detailed research results, in the study the results of the study were taken through interview techniques with customers, branch managers, deputy branch managers and officers who went into the community, in the results of the study it was found that in implementing their financing, the South Labuhan Batu community often participated in studies that made their understanding of usury very large. The model of the strategy used by PNM Mekaar Syariah to empower MSMEs in the South Labuhan Batu community has several strategies, starting from financing with minimal usury, implementing sponsorship such as providing billboards and banners, providing education and socialization to the community regarding business, monitoring business progress, giving the community time when the business is not running smoothly, and implementing a joint responsibility system for customers who fail to pay. This allows the community to improve and empower their MSMEs and can also provide benefits for PNM Mekaar Syariah itself.
Strategic Enhancement of Financial Inclusion through Shariah-Compliant Fintech: A SWOT Analysis of Bank Syariah Indonesia KCP Gunung Tua Risma Haryani Siregar; Muhammad Syahbudi; Muhammad Ikhsan Harahap
Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan Vol 8, No 1 (2021): April
Publisher : Faculty of Sharia (Islamic Law) at Fatmawati Sukarno State Islamic University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/mzn.v8i1.4845

Abstract

This research aims to determine the strategy for increasing inclusive finance through Shariah fintech at Bank Syariah Indonesia KCP Gunung Tua using SWOT analysis. A qualitative research approach was utilized. The results of the SWOT analysis revealed that the IFAS matrix scored 0.6 and the EFAS matrix scored 0.54, indicating Quadrant I and suggesting an aggressive strategy that supports growth policies by leveraging all strengths to maximize opportunities. Based on these results, the improvement strategy for BSI KCP Gunung Tua includes: first, utilizing transaction services available anytime and anywhere to attract individuals who prefer mobile banking (BSI Mobile) (S3, O3); second, capitalizing on the predominantly Muslim community in Gunung Tua, which has great potential, by offering low operational cost services from the Indonesian Shariah bank (S1, O1); third, leveraging the preference for mobile banking transactions with an easy process at BSI (S2, O3)
STRATEGY OF COMPETITIVENESS OF MANDAILING NATAL DODOL CULINARY UMKM (A RESEARCH USING THE PENTAHELIX MODEL) Rofiqoh Hannum Rao; Muhammad Syahbudi; Ahmad Muhaisin
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.915

Abstract

Purpose This article analyzes the external and internal elements that influence the competitiveness strategy of MSME Dodol Khas Mandailing Natal in company growth. The SOAR (Strength, Opportunities, Aspiration, and Result) methodology and the Qualitative Strategic Planning Matrix (QSPM) are used in this article. To develop targeted ambitions, goals, strategies, and commitments to achieve desired results for the company, the SOAR technique is used to identify and evaluate strengths and opportunities. Based on the SOAR matrix analysis conducted, the results of the study produced five alternative strategies, namely: 1). Having outlet facilities to increase sales made by culinary UMKM dodol typical of Mandailing Natal, 2) Conducting sales through resellers as a student empowerment program in exhibitions at educational and public institutions, 3) Forming a UMKM dodol community in Mandailing Natal City, 4) Creating attractive advertisements in the digital world, 5) Empowering UMKM human resources and improving the quality of basic ingredients for making dodol. In addition, the QSPM approach used produces alternative strategies, namely utilizing prime locations and increasing sales by implementing and maximizing promotions both offline and online with a TAS score of 7,100.Keywords: Strategy, Competitiveness, UMKM Dodol, SOAR, QSPM.
Strategic Mapping of Sharia Fintech Development in Indonesia: A SWOT-Based Analysis Luthfi Hidayat Siregar; Saparuddin Siregar; Muhammad Syahbudi
Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah Vol. 10 No. 2 (2025)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jm.v10i2.22811

Abstract

This study examines sharia fintech development in Medan City, Indonesia, amid growing fintech adoption and persistent concerns about literacy, trust, and cybersecurity in urban financial ecosystems. Using a qualitative descriptive design with SWOT scoring, data were collected from 25 purposively selected informants (academics, active users, and sharia fintech practitioners) through open-ended questionnaires and semi-structured interviews, supported by document and literature review. Findings from the IFAS/IFE and EFAS/EFE matrices indicate a supportive internal environment (IFAS = 3.000000) and a favorable external environment (EFAS = 3.543854), positioning Medan in Cell I of the IE matrix (Growth). Key strengths center on perceived sharia compliance and the availability of sharia-based digital financial products, while major constraints include weak regulatory socialization, low public literacy, and uneven IT infrastructure. External threats are dominated by cybersecurity vulnerabilities, conventional fintech dominance, and persistent perceptions that sharia fintech is indistinguishable from conventional services. The strategic map suggests that sustainable growth requires “vertical integration” interpreted as institutional consolidation—strengthening governance and sharia assurance, literacy and user education, security-by-design practices, and reliable service delivery. These priorities align with POJK-based market conduct and the sharia parameters articulated in DSN–MUI fatwas, supporting user trust and the ethical objective of protecting wealth (ḥifẓ al-māl).Keywords: sharia fintech; SWOT analysis; institutional trust; cybersecurity; Medan City
Co-Authors Ahmad Muhaisin Emriana Parapat Luthfi Hidayat Siregar Muhammad Ikhsan Harahap Nurwani Raihana Azzahra Risma Haryani Siregar Rofiqoh Hannum Rao Saparuddin Siregar Tri Inda Fadhila Rahma