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All Journal Al-Kharaj: Journal of Islamic Economic and Business Journal of Sharia Economics
Muhammad Syahbudi
State Islamic University of North Sumatra
Economics, Econometrics & Finance

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OPTIMIZING DIGITALIZATION AGRIBUSINESS MSMES: SOAR-QSPM, ISLAMIC ECONOMICS, HEXAHELIX AT RUMAH JAMUR SADAM Raihana Azzahra; Muhammad Syahbudi; Tri Inda Fadhila Rahma
Journal of Sharia Economics Vol. 7 No. 1 (2026): Islamic Economics
Publisher : Program Studi Magister Ekonomi Syariah UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jose.v7i1.9758

Abstract

This study aims to formulate and determine the priority strategies for optimizing the digitalization of micro-scale agribusiness MSMEs based on Islamic economic values through the hexahelix approach. This study uses a qualitative approach with a case study design, which focuses on an in-depth understanding of the conditions, potential, and challenges of digitalization of the Saddam Medan Mushroom House MSME. Data collection was conducted through in-depth interviews, observations, and questionnaires with key actors in the hexahelix approach. Strategy analysis was performed using the SOAR approach, which was then systematically prioritized through the Quantitative Strategic Planning Matrix (QSPM) as a strategic decision-making tool based on expert assessment. The results of the study show the dominance of the Opportunity and Aspiration dimensions, so that the digitalization development strategy is directed at strengthening Opportunity-Aspiration (OA). The priority strategy focuses on increasing the competitiveness of MSMEs through expanding market reach and strengthening sustainable digital marketing networks in line with Islamic economic principles.
Strategy Model For Improving Sharia Financing For Empowering UMKM Fostered By PNM In South Labuhan Batu, North Sumatera Emriana Parapat; Muhammad Syahbudi; Nurwani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 3 (2024): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i4.6426

Abstract

One of the sharia products is sharia financing for MSMEs which has been intensified by the community since Covid-19, South Labuhan Batu Regency is one of the areas in North Sumatra whose population is dominated by Islam, the community's willingness to finance based on sharia through PNM Mekaar Syariah is due to the minimal concentration of usury owned by financing through Mekaar Syariah Capital, South Labuhan Batu Regency, in this study using a qualitative research method where data from the study was taken from several sources, namely primary and secondary to support detailed research results, in the study the results of the study were taken through interview techniques with customers, branch managers, deputy branch managers and officers who went into the community, in the results of the study it was found that in implementing their financing, the South Labuhan Batu community often participated in studies that made their understanding of usury very large. The model of the strategy used by PNM Mekaar Syariah to empower MSMEs in the South Labuhan Batu community has several strategies, starting from financing with minimal usury, implementing sponsorship such as providing billboards and banners, providing education and socialization to the community regarding business, monitoring business progress, giving the community time when the business is not running smoothly, and implementing a joint responsibility system for customers who fail to pay. This allows the community to improve and empower their MSMEs and can also provide benefits for PNM Mekaar Syariah itself.
Co-Authors Emriana Parapat Nurwani Raihana Azzahra Tri Inda Fadhila Rahma