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All Journal Journal of Sharia Economics e-Jurnal Apresiasi Ekonomi
Tri Inda Fadhila Rahma
State Islamic University of North Sumatra
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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OPTIMIZING DIGITALIZATION AGRIBUSINESS MSMES: SOAR-QSPM, ISLAMIC ECONOMICS, HEXAHELIX AT RUMAH JAMUR SADAM Raihana Azzahra; Muhammad Syahbudi; Tri Inda Fadhila Rahma
Journal of Sharia Economics Vol. 7 No. 1 (2026): Islamic Economics
Publisher : Program Studi Magister Ekonomi Syariah UIN Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jose.v7i1.9758

Abstract

This study aims to formulate and determine the priority strategies for optimizing the digitalization of micro-scale agribusiness MSMEs based on Islamic economic values through the hexahelix approach. This study uses a qualitative approach with a case study design, which focuses on an in-depth understanding of the conditions, potential, and challenges of digitalization of the Saddam Medan Mushroom House MSME. Data collection was conducted through in-depth interviews, observations, and questionnaires with key actors in the hexahelix approach. Strategy analysis was performed using the SOAR approach, which was then systematically prioritized through the Quantitative Strategic Planning Matrix (QSPM) as a strategic decision-making tool based on expert assessment. The results of the study show the dominance of the Opportunity and Aspiration dimensions, so that the digitalization development strategy is directed at strengthening Opportunity-Aspiration (OA). The priority strategy focuses on increasing the competitiveness of MSMEs through expanding market reach and strengthening sustainable digital marketing networks in line with Islamic economic principles.
THE EFFECT OF PRICE DISCOUNT, BONUS PACK AND INSTORE DISPLAY ON IMPLUSE BUYING (CASE STUDY AT SUZUYA MALL MARELAN) Cindy Kumala Dewi; Tuti Anggraini; Tri Inda Fadhila Rahma
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.914

Abstract

Modern retail stores are currently competing to provide the best service to attract more customers. One example is Suzuya Mall. Promotions are carried out for all products offered with various methods, such as price discounts, bonus packs and instore displays. The purpose of this study was to analyze the effect of price discounts, bonus packs, instore displays on impulse buying. On consumers at Suzuya Mall Marelan. Using a sample of 100 respondents and obtained using the Slovin Technique. With the data collection used in this study is a questionnaire. The results of the study showed that the price discount variable (X1) has a positive and significant effect on the impulse buying variable (Y) with a p-value of 0.014 (a=0.05). The bonus pack variable (X2) has a positive and significant effect on the impulse buying variable (Y) with a p-value of 0.000 (a=0.05). The in-store display variable (X3) has a positive and significant effect on the impulse buying variable (Y) with a p-value of 0.025 (a=0.05). price discount, bonus pack and in-store display have a simultaneous effect on impulse buying decisions at Suzuya Mall with a p-value of 0.000 (a=0.05).Keywords: price discount, in-store bonus pack and display on impulse buying
Co-Authors Cindy Kumala Dewi Muhammad Syahbudi Raihana Azzahra Tuti Anggraini