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Dynamic Content Marketing Model Based on Social Sentiment and Real-Time Trends: A Cross-Sectoral Study on Generation Z in Southeast Asia Adi Suroso; Anna Maria Ngabalin; Lutfi Lutfi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6349

Generation Z in Southeast Asia is increasingly shaping the digital consumer ecosystem, creating demand for adaptive and data-informed content marketing strategies. However, existing studies often examine social sentiment and real-time trends separately and rarely integrate them within a dynamic content framework. Addressing this gap, this study proposes an exploratory dynamic content marketing model that combines social sentiment analysis and real-time trend monitoring to explain engagement dynamics among Generation Z. Positioned as a pilot exploratory study, the research employed a quantitative survey of 82 respondents in Indonesia and Malaysia and sentiment analysis of 3,500 social media posts collected over two months. The data were analysed using descriptive statistics and Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicate that social sentiment positively influences perceived content relevance, while real-time trend signals show unstable effects on personalisation and engagement, suggesting a volatility risk in trend-driven content strategies. The results also reveal that engagement operates as a proximal outcome of dynamic content strategies, whereas trust and purchase intention exhibit weaker structural relationships. Rather than confirming a predictive model, the study provides preliminary evidence that integrating sentiment monitoring and trend analytics can support more adaptive content strategies while highlighting the limitations of trend dependency. This research contributes by proposing a sentiment-calibrated dynamic content framework, identifying the volatility effect of real-time trends, and distinguishing engagement outcomes from transactional intentions in digital marketing contexts. Future studies with larger samples and refined measurement constructs are needed to validate and extend this preliminary framework.

THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND WORK DISCIPLINE ON PUBLIC SERVICE QUALITY (A CASE STUDY AT SEKOTONG TENGAH VILLAGE, SEKOTONG DISTRICT, WEST LOMBOK REGENCY) Jafar Idrus; Andi Nugraha; Adi Suroso
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

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This study aims to examine whether transformational leadership and work discipline simultaneously influence the quality of public services, as well as to investigate the individual effects of each variable on service quality. A total of 50 respondents participated in this study, comprising village officials and community members working within the administrative environment of Sekotong Village, Sekotong District. Data were collected using a saturated sampling method through questionnaire distribution and library research, then analyzed using multiple linear regression with the assistance of SPSS 27. The findings reveal three key conclusions: first, transformational leadership has a significant effect on the quality of village public services; second, work discipline similarly affects service quality; and third, both transformational leadership and work discipline together exert a significant combined influence on the quality of village public services.

AN ANALYSIS OF THE SCHOOL PRINCIPAL'S ROLE IN DEVELOPING EDUCATIONAL QUALITY MANAGEMENT AT SMK PLUS DARUL QUR'AN WAL HADIST TELAGA LEBUR SEKOTONG, WEST LOMBOK REGENCY Sudiati Sudiati; Adi Suroso; Rusno Rusno
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

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This study aims to examine the role of the school principal in developing educational quality management at SMK Plus Darul Qur'an Wal Hadist Telaga Lebur, as well as to identify the supporting and hindering factors the principal faces in that process. The study employed a qualitative approach, with primary data gathered through in-depth interviews. The informants included the school principal, the vice principal for curriculum affairs, the vice principal for facilities and infrastructure, the head of administrative staff, and several teachers. Data were collected through observation, interviews, and documentation. The findings reveal that the principal's efforts to improve educational quality encompassed improvements across input, process, and output dimensions, with a continuous drive to maximize all available resources. Specific quality improvement measures included: enhancing the professionalism of teaching and non-teaching staff; improving the quality of learning services for students; managing school funding; reforming curriculum resources; upgrading school facilities and infrastructure; and embedding a culture of quality. The supporting factors identified were: well-equipped educational facilities, a young and promising teaching and administrative workforce, and a harmonious relationship between the school and the surrounding community. The hindering factors included: the school's less-than-ideal location near a hilly area, limited use of the internet within the school environment which was restricted mainly to extracurricular activities and select learning tasks, and a number of parents who had yet to fully grasp the school's vision and mission.

THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND WORK DISCIPLINE ON PUBLIC SERVICE QUALITY (A CASE STUDY AT SEKOTONG TENGAH VILLAGE, SEKOTONG DISTRICT, WEST LOMBOK REGENCY) Jafar Idrus; Andi Nugraha; Adi Suroso
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to examine whether transformational leadership and work discipline simultaneously influence the quality of public services, as well as to investigate the individual effects of each variable on service quality. A total of 50 respondents participated in this study, comprising village officials and community members working within the administrative environment of Sekotong Village, Sekotong District. Data were collected using a saturated sampling method through questionnaire distribution and library research, then analyzed using multiple linear regression with the assistance of SPSS 27. The findings reveal three key conclusions: first, transformational leadership has a significant effect on the quality of village public services; second, work discipline similarly affects service quality; and third, both transformational leadership and work discipline together exert a significant combined influence on the quality of village public services.

AN ANALYSIS OF THE SCHOOL PRINCIPAL'S ROLE IN DEVELOPING EDUCATIONAL QUALITY MANAGEMENT AT SMK PLUS DARUL QUR'AN WAL HADIST TELAGA LEBUR SEKOTONG, WEST LOMBOK REGENCY Sudiati Sudiati; Adi Suroso; Rusno Rusno
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to examine the role of the school principal in developing educational quality management at SMK Plus Darul Qur'an Wal Hadist Telaga Lebur, as well as to identify the supporting and hindering factors the principal faces in that process. The study employed a qualitative approach, with primary data gathered through in-depth interviews. The informants included the school principal, the vice principal for curriculum affairs, the vice principal for facilities and infrastructure, the head of administrative staff, and several teachers. Data were collected through observation, interviews, and documentation. The findings reveal that the principal's efforts to improve educational quality encompassed improvements across input, process, and output dimensions, with a continuous drive to maximize all available resources. Specific quality improvement measures included: enhancing the professionalism of teaching and non-teaching staff; improving the quality of learning services for students; managing school funding; reforming curriculum resources; upgrading school facilities and infrastructure; and embedding a culture of quality. The supporting factors identified were: well-equipped educational facilities, a young and promising teaching and administrative workforce, and a harmonious relationship between the school and the surrounding community. The hindering factors included: the school's less-than-ideal location near a hilly area, limited use of the internet within the school environment which was restricted mainly to extracurricular activities and select learning tasks, and a number of parents who had yet to fully grasp the school's vision and mission.

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