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All Journal Dinasti International Journal of Education Management and Social Science
Novia Anggi
Universitas Indonesia, Jakarta, Indonesia
Education

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Technological Determinism in Practice: A Case Study of Media Monitoring Tools in Government Public Relations Inas Ulfa Hapsari; Novia Anggi; Irwansyah Irwansyah
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i4.6351

Abstract

This study aims to explore how the use of media monitoring technology by the Public Relations (PR) department of the Ministry of State Secretariat of the Republic of Indonesia represents technological determinism in the context of government communication. The research approach used is descriptive qualitative with a constructivist paradigm, through case studies, observations, document studies, and in-depth interviews with senior public relations officers at the Ministry of State Secretariat of the Republic of Indonesia. The findings reveal that the implementation of artificial intelligence (AI)-powered media monitoring tools has significantly transformed PR workflows. AI technology facilitates accelerated issue monitoring, policy recommendation development, and enhanced strategic communication effectiveness. However, the validity of AI-generated data necessitates human interpretation and analysis to ensure accurate decision-making. This study asserts that technology is not merely an assistive tool but also a force that shapes organizational behavior. Within the framework of technological determinism, AI-driven media monitoring becomes an entity that contributes to shaping the direction of government communication systemically and structurally.
Commodification of Women's Empowerment (Instagram Community X Case Study) Siti Maharani Nabilah; Inas Ulfa Hapsari; Novia Anggi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.5957

Abstract

This research examines how Community X, a digital network on Instagram, commodifies the issue of women’s empowerment. Adopting a qualitative descriptive approach and drawing on Vincent Mosco’s commodification theory, the study analyzes how empowerment narratives are packaged as paid training, volunteer programs, and promotional activities based on digital content. The narrative of multitasking mothers is also reproduced in Community X’s content to reinforce gender-biased social expectations, while perpetuating an unequal emotional burden on women. The women’s empowerment ostensibly offered by this digital community does not occur within a neutral space. Rather, it is subordinated to economic interests that capitalize on women’s identities as sources of both symbolic and material production. The findings of this study highlight the importance of critically analysing empowerment discourse within the digital ecosystem to avoid participatory biases that obscure the commodification of women and the dynamics of digital labour relations.
Co-Authors Inas Ulfa Hapsari Irwansyah Irwansyah Siti Maharani Nabilah