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All Journal Ekopedia: Jurnal Ilmiah Ekonomi
Nanda Mawadah
Universitas Mulawarman
Economics, Econometrics & Finance

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Bibliometric Analysis of Decision-Making in Crisis Management: Mapping Intellectual Structures and Contextual Gaps in Financial Management with Emphasis on Emerging Markets Nanda Mawadah; Azizah Auliyawati; Hendi Hendi; Akbar Anas Mangkona; Vira Aprilia; Chandika Mahendra Widaryo; Muhammad Ramadhani Kesuma
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/33y71743

Abstract

This study employs a quantitative bibliometric analysis of 102 Scopus-indexed articles to map the intellectual structure of decision-making in crisis management within the financial management domain. Using VOSviewer for co-authorship, keyword co-occurrence, and text-data analyses, the research reveals reactive publication surges following major financial shocks, fragmented collaboration networks dominated by developed economies, and three thematic clusters reflecting a shift from rational-normative models toward hybrid behavioral-technology frameworks. While technology integration shows promising growth, unresolved contradictions persist between behavioral biases and algorithmic solutions. The findings highlight significant contextual gaps, particularly the under-representation of emerging-market perspectives. Theoretically, the study provides a structured intellectual scaffold that integrates macro-systemic dynamics with micro-level behavioral heterogeneity. Practically, it offers guidance for financial managers in volatile environments, with specific relevance to Indonesia where institutional and cultural factors amplify decision-making challenges. The research underscores the need for context-sensitive hybrid models and stronger South-South collaboration to enhance financial resilience in emerging economies facing recurrent global crises.
Optimalisasi Identitas Visual dan Storytelling Marketing sebagai Strategi Diferensiasi Produk Camilan Tradisional Pisang Madu Azizah Auliyawati; Carmel Angela Gabriel; Chintya Aryati Aritonang; Nanda Mawadah; Zan Zabila
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/hrn9xx65

Abstract

Penelitian ini bertujuan untuk menganalisis optimalisasi identitas visual dan storytelling marketing pada UMKM Pisang Madu Pak Gendut di Samarinda. Permasalahan utama adalah lemahnya identitas visual dan kurang optimalnya pemasaran digital sehingga brand awareness masih rendah. Kegiatan dilakukan melalui metode partisipatif meliputi observasi, pendampingan, implementasi, dan evaluasi. Intervensi difokuskan pada penguatan identitas visual dan penerapan storytelling melalui Instagram Reels. Hasil menunjukkan peningkatan signifikan pada jangkauan dan views Instagram lebih dari 100 kali lipat serta peningkatan kesadaran merek dari unaware of brand menjadi brand recognition. Kesimpulannya, identitas visual dan storytelling marketing efektif meningkatkan daya saing UMKM di era digital.
Co-Authors Akbar Anas Mangkona Azizah Auliyawati Carmel Angela Gabriel Chandika Mahendra Widaryo Chintya Aryati Aritonang Hendi Hendi Muhammad Ramadhani Kesuma Vira Aprilia Zan Zabila