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All Journal Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer
Franky
Universitas Prof. Dr. Moestopo
Computer Science & IT

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DIFFERENTIATION STRATEGY TO INCREASE THE LOAD FACTOROF LRT SUMSEL THROUGH THE IMPLEMENTATION OF A TRANSITORIENTED DEVELOPMENT (TOD) SYSTEM Muhammad Fariz; Zahera Mega Utama; Franky
BETRIK Vol. 15 No. 02 (2024): Jurnal Ilmiah BETRIK : Besemah Teknologi Informasi dan Komputer
Publisher : PPPM Institut Teknologi Pagar Alam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36050/x6gpa966

Abstract

This research examines the phenomenon of increasing the number of South SumatraLRT users through a differentiation strategy based on Transit Oriented Development (TOD).Using a qualitative descriptive approach, this research explores the TOD concept implementedby South Sumatra LRT managers in Palembang City. Data was collected through observation,interviews and documentation from January to October 2023. The results of the analysis showthat the implementation of TOD has increased the load factor of the South Sumatra LRT, althoughit still faces several challenges such as overlapping stakeholder interests and a lack of effectivepromotion. This research method involves preliminary observations to understand the context ofthe South Sumatra LRT, followed by field research to obtain more in-depth data. Informants wereselected purposively based on their expertise and relevance to the research topic. Data wereanalyzed through triangulation of sources and theories to ensure the validity of the results. Theresults of the analysis show that the TOD-based differentiation strategy has a positive impact onthe South Sumatra LRT load factor, especially through infrastructure development and effectivepromotion. This research concludes that a TOD-based differentiation strategy can be an effectivemodel for increasing the use of mass transportation services such as the South Sumatra LRT. Byinvolving collaboration between the government and the private sector, as well as improvingfacilities and promotions, the South Sumatra LRT can become a transportation alternative that ismore popular with the public. However, further steps are needed to overcome the challenges stillbeing faced, such as overlapping stakeholder interests and the use of private transportation.
DIFFERENTIATION STRATEGY IN BANGSRING UNDERWATERBANYUWANGI ECOTOURISM Jodi Hapro Kelana; Zahera Mega Utama; Franky
BETRIK Vol. 15 No. 02 (2024): Jurnal Ilmiah BETRIK : Besemah Teknologi Informasi dan Komputer
Publisher : PPPM Institut Teknologi Pagar Alam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36050/3hdrgv51

Abstract

This research aims to explore the strategies implemented by the management of Bangsring Underwater Banyuwangi Ecotourism through the differentiation strategy model, including content, context, and infrastructure. The approach used in this research is qualitative with a descriptive research type. This research shows that Bangsring Underwater management uses a differentiation model to increase tourist visits post-COVID-19. In the content dimension, Bangsring Underwater actively innovates on conservation-based destination products. Second, in the context dimension, the management implements integrated digital media marketing with the Government's digital platforms and regularly collaborates with various stakeholders. Third, in theinfrastructure dimension, the management provides comprehensive services during COVID-19, including reservations, tour package promotions, tours in collaboration with the district government, homestays, Personal Protective Equipment (PPE), Dive Centers, and additional facilities and equipment.
Co-Authors Jodi Hapro Kelana Muhammad Fariz Zahera Mega Utama