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All Journal Joutica : Journal of Informatic Unisla Jurnal Satya Informatika
Muhammad Tanzil Kaila
Universitas Nasional
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Library & Information Science Social Sciences Other

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PENGEMBANGAN MODEL PENERIMAAN PENGGUNA APLIKASI TIX.ID MENGGUNAKAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN ANALISIS SEM Muhammad Tanzil Kaila; Rini Nuraini
JURNAL SATYA INFORMATIKA Vol. 11 No. 1 (2026): JURNAL SATYA INFORMATIKA
Publisher : FAKULTAS TEKNIK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59134/jsk.v11i1.766

Abstract

The development of information technology has transformed people's behavior in accessing online entertainment services. One of the widely used innovations is Tix.id, a cinema ticket booking application developed by PT Nusantara Elang Sejahtera, part of the Emtek Group, in 2018 in collaboration with Bioskop XXI. This study aims to analyze the level of user acceptance of Tix.id using the Technology Acceptance Model (TAM), which includes the variables Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Attitude Toward Using (ATU). The analysis was conducted using the Structural Equation Modeling (SEM) approach with AMOS software based on questionnaire data from active users in Jakarta. The results indicate that all relationships among variables are positive and significant, with Chi-square = 38.06; df = 41; p = 0.60213; RMSEA = 0.000, indicating that the model demonstrates a good fit. These findings suggest that perceived ease of use and perceived usefulness have a strong influence on users’ attitudes toward using the Tix.id application.
Faktor-Faktor Behavior Persepsi Penerimaan Pengguna Aplikasi Gofood, Grabfood, dan Shopeefood Menggunakan Metode Tam dan Analisis Sem Rini Nuraini; Muhammad Tanzil Kaila
Joutica Vol 11 No 1 (2026): MARET
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jti.v11i1.1627

Abstract

Perkembangan teknologi digital telah mendorong meningkatnya penggunaan aplikasi layanan pesan antar makanan di berbagai negara, termasuk Indonesia. Aplikasi seperti GoFood, GrabFood, dan ShopeeFood memudahkan pengguna dalam memesan makanan secara daring melalui perangkat smartphone (Ray et al., 2019). Penelitian ini bertujuan untuk menganalisis tingkat penerimaan pengguna terhadap aplikasi layanan pesan antar makanan menggunakan pendekatan Technology Acceptance Model (TAM). Model TAM dalam penelitian ini terdiri dari empat konstruk utama, yaitu Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Attitude Toward Using (ATU), dan Behavioral Intention (BI) (Davis, 1989). Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 180 responden pengguna aplikasi layanan pesan antar makanan di Indonesia. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) dengan bantuan perangkat lunak LISREL. Hasil penelitian menunjukkan bahwa model penelitian memiliki tingkat kesesuaian yang baik dengan nilai RMSEA sebesar 0.058, CFI sebesar 0.959, serta GFI sebesar 0.929. Hasil pengujian hipotesis menunjukkan bahwa PEOU berpengaruh positif terhadap PU dan ATU, PU berpengaruh positif terhadap ATU, serta ATU berpengaruh positif terhadap BI.
Co-Authors Rini Nuraini