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All Journal Studi Ekonomi dan Kebijakan Publik Journal of Multidisciplinary Academic Business Studies
Toni Wijaya
Universitas Lampung, Lampung, Indonesia
Economics, Econometrics & Finance Education Social Sciences

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Analysis of Lampung Tourism Contents on Social Media (Comparative Study of Instagram Accounts @Lampuung and @Potraitlampung Toni Wijaya; Hartoyo Hartoyo; Cory Wardani
Journal of Multidisciplinary Academic Business Studies Vol. 3 No. 2 (2026): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomabs.v3i2.3870

Abstract

Purpose: This research uses a comparative qualitative analysis of Instagram posts published between January and May 2025. This study applies Situated Data Analysis to understand how social media content is shaped by platform logics, actors, and audience expectations. The content categories, visual styles, narratives, and thematic emphasis were analyzed. Research methodology: This study uses a comparative qualitative analysis of Instagram posts published between January and May 2025. This study applies Situated Data Analysis to understand how social media content is shaped by platform logics, actors, and audience expectations. The content categories, visual styles, narratives, and thematic emphasis were analyzed. Results: Significant differences were found between the two accounts. While @lampuung serves as an institutional promoter with comprehensive destination coverage, @portraitlampung acts as a curator focusing on emotionally resonant and aesthetically optimized content. Nature, marine, culinary, and recreational tourism dominate because of their visual appeal and algorithmic compatibility, whereas cultural, health, sports, and ecotourism receive limited attention. Conclusions: The study concludes that Instagram content visibility is influenced by platform affordances and curatorial power, reflecting distinct actor positions and engagement strategies on the platform. Destination marketing strategies should go beyond aesthetic optimization and focus on narrative-driven representations that integrate culture and sustainable tourism. Limitations: The study analyzed posts only between January and May 2025 and focused on two Lampung-based accounts, which may not represent broader tourism content across different regions or countries. Contribution: Theoretical: This study extends the Situated Data Analysis to tourism content research. Empirical: Demonstrates how digital visibility is shaped by platform affordances and curatorial power. Practical: Tourism marketing strategies should prioritize cultural and sustainable tourism in digital promotion.
A Descriptive Study of the Shifting Television Consumption Behavior of Generation Z in the Digital Era: A Survey of Young Audiences in Bandar Lampung Agung Wibawa; Hestin Oktiani; Toni Wijaya; Jaya Aji
Studi Ekonomi dan Kebijakan Publik Vol 4 No 2 (2026): Januari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sekp.v4i2.6490

Abstract

Purpose: This study examines the shift in television consumption behavior among Generation Z in the digital era, with a specific focus on young audiences in Bandar Lampung. The rapid advancement of digital technology has influenced patterns of access, viewing duration, and media consumption preferences, leading to a decline in the dominance of conventional television. This study aims to systematically describe the characteristics and patterns of television consumption among Generation Z. Research Methodology: A quantitative descriptive approach was employed using a survey method involving 200 respondents aged 17–23 years, selected through purposive sampling. Data were collected using a structured online questionnaire and analyzed using frequency distribution and percentage techniques. Results: The findings reveal a significant shift from conventional television to digital platforms, as indicated by the dominance of internet-based streaming access (28%). The majority of respondents reported watching television for less than one hour per day (61.5%), primarily during prime time (6:00–9:00 PM). Viewing activities were often accompanied by multitasking behaviors, such as eating or using digital devices. Content preferences were largely dominated by entertainment programs, particularly children’s shows and dramas. These findings indicate that television continues to play a role, but its function has shifted to that of a complementary medium within the digital media ecosystem. Limitations: This study is limited by its use of a descriptive quantitative approach, which focuses on identifying patterns without examining causal relationships between variables Contributions: This study contributes empirically to the field of media communication and offers practical implications for the broadcasting industry to adapt through content innovation and digital distribution strategies. Keywords: Generation Z; Television Consumption; Media Shift; Digital Media; Consumption Behavior.
Co-Authors Agung Wibawa Cory Wardani Hartoyo Hartoyo Hestin Oktiani Jaya Aji