Tri Puspa Rinjeni
UPN “Veteran” Jawa Timur

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

UTAUT-Based Analysis of Customer Loyalty in Tokopedia Using SOR Framework Cindy Berliana; Eristya Maya Safitri; Tri Puspa Rinjeni
bit-Tech Vol. 8 No. 1 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v8i1.2640

Abstract

This study investigates customer loyalty in the context of e-commerce by applying an integrated Unified Theory of Acceptance and Use of Technology (UTAUT) model combined with the Stimulus–Organism–Response (SOR) framework. Tokopedia, one of Indonesia’s leading e-commerce platforms, faces increasing difficulty in sustaining customer loyalty due to common service-related issues such as delayed deliveries, system errors during voucher usage, and slow customer service. These challenges negatively impact user experience and trust key elements in fostering long-term loyalty. To address these issues, this research explores the need for an integrated approach by employing the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Stimulus–Organism–Response (SOR) framework. The UTAUT model provides insights into the factors driving user adoption, while the SOR framework helps in understanding the psychological responses that lead to sustained loyalty. This research explores how five UTAUT constructs Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, and Price Value serve as external stimuli (Stimulus) that influence users’ trust in the Tokopedia application (Organism), which then drives customer loyalty (Response). A quantitative survey of 384 Tokopedia users was analyzed using PLS-SEM. The findings reveal that all UTAUT variables significantly affect trust, and trust serves as a strong predictor of customer loyalty. This study contributes theoretically by bridging UTAUT and SOR models to explain loyalty behavior in e-commerce settings, and offers practical insights for Tokopedia to improve user retention. Notably, future studies may consider longitudinal approaches and explore additional psychological factors beyond trust to deepen understanding of loyalty formation.
Analysis Of Acceptance Factors Of Tiket Pendakian Application Using UTAUT Moch. Abdillah Emha Ramdhani; Anita Wulansari; Tri Puspa Rinjeni
JURNAL TEKNOLOGI DAN OPEN SOURCE Vol. 8 No. 2 (2025): Jurnal Teknologi dan Open Source, December 2025
Publisher : Universitas Islam Kuantan Singingi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/jtos.v8i2.4693

Abstract

The popularity of mountain climbing has created a need for an efficient and user-friendly reservation system. However, in December 2024, the Tiket Pencakian application only received a rating of 3.9 on digital platforms, reflecting user dissatisfaction with the application's functionality and user experience. Complaints included unstable connections and login failures. The purpose of this study was to analyze the factors influencing user acceptance of the Tiket Pencakian application using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. This study applied a quantitative approach through an online questionnaire distribution, which successfully collected 390 respondents from various regions in Indonesia. After the data cleaning process, 371 valid data were analyzed using the Partial Least Square technique through SmartPLS 3 software. The research model includes nine hypotheses that measure the influence between factors on the intention and actual behavior of using the application. The results of the study proved that six hypotheses were significantly accepted, including Performance Expectancy, Social Influence, Hedonic Motivation, and Habit having a significant positive effect on Behavioral Intention, and Behavioral Intention and Habit having a positive and significant effect on ICT Usage Behavior. Meanwhile, Effort Expectancy and Facilitating Conditions on Behavioral Intention, as well as Facilitating Conditions on ICT Usage Behavior, did not have a significant effect. It can be concluded that perceived usefulness, social influence, enjoyment of use, habits, and intention to use are the main factors that shape user behavior in using the Tiket Pendakian application.