<![CDATA[The development of information technology encourages retail business operators to implement digital systems to improve service quality and operational efficiency. At Bismole Elektrik Store, the processes of recording customers, purchase transactions, and calculating loyalty points were previously done manually, leading to data-recording errors and slowing down the service process. Based on the observation of 120 customer transaction data and interviews with 2 store owners and cashiers, several issues were found, such as difficulties in searching for customer data and discrepancies in point calculations. This research aims to develop a web-based customer loyalty point system using QR codes as a digital customer identity integrated with reward management, sales reports, and real-time WhatsApp notifications. The system development uses the Waterfall method, which consists of the stages of requirements analysis, design, implementation, testing, and maintenance. The system is developed using the programming languages PHP, HTML, CSS, JavaScript, and the MySQL database. The system evaluation was conducted using the Black Box Testing method with 9 testing scenarios and User Acceptance Testing involving 5 users consisting of the store owner, cashier, and customers. The results of the Black Box Testing showed that all system features operated with a success rate of 100%, while the User Acceptance Testing results indicated a user satisfaction level of 92%, demonstrating that the system is easy to use and capable of supporting store operational activities. The research results show that the implementation of QR codes can accelerate the customer identification process, automate point calculations, manage the reward redemption process, and provide transaction information through WhatsApp notifications. Thus, the developed system can enhance the efficiency and accuracy of managing the customer loyalty program at Toko Bismole Elektrik.]]>
