Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dakwah (J-MD) Islam and Social Science Review
Alfa Laila
IAIN Pontianak, Indonesia
Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penerapan Agile Project Management dalam Pengelolaan Startup Dakwah Digital Qara'a Indonesia Fasya Perwata Pratama; Jesica; Alfa Laila; Hazitun Nisa
J-MD Jurnal Manajemen Dakwah Vol. 6 No. 2 (2025): JMD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/atsd8009

Abstract

The rapid advancement of digital technology has pushed Islamic outreach organizations to adopt more adaptive and responsive project management approaches. This study aims to examine how Agile Project Management is implemented within Qara’a Indonesia, a digital da’wah startup that develops an AI-driven Qur’an learning application, and to analyze how these practices support project effectiveness. A descriptive qualitative design was employed, using in-depth interviews, observation of digital activities, and internal documentation to collect data. The data were analyzed through reduction, presentation, and conclusion drawing, supported by source triangulation. The findings reveal that Qara’a applies core Agile principles through a distributed organizational structure, the classification of tasks into major and minor categories, priority setting based on workload, and coordination using digital tools such as Discord, Google Docs, and Notion. Short iterations, flexibility toward shifting market needs, intensive cross-division collaboration, and weekly evaluations demonstrate strong alignment with Agile elements such as sprints, continuous updates, and retrospectives. These practices enhance execution speed, maintain focus on key priorities, and accelerate feature development. The study provides important practical implications for strengthening innovation sustainability within technology-based da’wah services. Its novelty lies in offering one of the first analyses of Agile implementation in the context of a digital da’wah startup a domain that remains underexplored in existing literature.
Applying The AIDA Framework to Website-Based Digital Communication: Public Engagement in Islamic Philanthropy Sekar Apriliza; Nadahaniah Nadahaniah; Hazitun Nisa; Alfa Laila; ALI MUJASIR
Islam and Social Sciences Review Vol. 1 No. 2 (2025): Faith, Science, Civilization
Publisher : Institut Agama Islam Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/5r9syw55

Abstract

Digital transformation has fundamentally reshaped communication practices in nonprofit organizations, requiring Islamic philanthropic institutions to adopt effective digital communication strategies to strengthen public engagement and sustain donor participation. Although previous studies have extensively examined digital fundraising and social media communication, limited attention has been given to the strategic role of organizational websites as integrated communication and engagement platforms. Addressing this gap, this study investigates how Dompet Dhuafa’s official website facilitates public engagement through digital communication strategies. A qualitative case study approach was employed using secondary data collected from academic literature, institutional reports, and systematic digital observation of the website. Data were analyzed through thematic analysis guided by the Attention–Interest–Desire–Action (AIDA) framework and the concept of public engagement. The findings reveal that the website functions not only as an information repository but also as an integrated engagement ecosystem that combines persuasive communication, transparent program reporting, interactive features, and seamless digital donation services. The implementation of AIDA is reflected in compelling visual content, well-structured program information, emotionally engaging narratives, and accessible call-to-action mechanisms that encourage user participation. Furthermore, financial transparency, impact reporting, and interactive communication channels including FAQs, contact forms, WhatsApp services, and social media integration enhance organizational credibility and foster public trust. The study contributes to the literature by extending the application of digital communication theory to website-based engagement within the context of Islamic philanthropy, an area that remains underexplored. Practically, the findings provide strategic insights for nonprofit organizations seeking to optimize websites as digital communication infrastructures that promote sustainable public engagement and strengthen long-term donor relationships.
Co-Authors ALI MUJASIR Fasya Perwata Pratama Hazitun Nisa Jesica Nadahaniah Nadahaniah Sekar Apriliza