Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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All Journal Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis
Fajar Hariyanto
University of Singaperbangsa Karawang
Humanities Education Social Sciences Other

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Strategic Planning and Digital Engagement: A Theoretical Analysis of Marketing Communication on Instagram (A Case Study of @setangkaiproject) Prabowo Adi Laksono; Fajar Hariyanto; Muhamad Ramdhani
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 1 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i1.7999

Abstract

This study aims to explore the marketing communication strategy implemented by the photography service account @setangkaiproject through Instagram. Using a qualitative phenomenological approach based on Edmund Husserl's framework and analyzed through Planning Theory and the Circular Model of SoMe, this research reveals the strategic planning, implementation, and evaluation processes in digital marketing communication. Data were collected through in-depth interviews with account managers and thematic analysis of Instagram content. The findings indicate that @setangkaiproject's strategy is systematically organized, structured, and consistently implemented. Content planning is conducted through theme development, visual concepts, and color tones aligned with brand identity. Strategy implementation follows the four stages of the Circular Model of SoMe: Share, Optimize, Manage, and Engage. Evaluation based on Instagram insights is used to assess content effectiveness and adjust subsequent strategies. This study concludes that the designed communication strategy successfully supports the formation of a professional image and increases audience interaction and interest in @setangkaiproject's photography services.
Supporters Are More Than Spectators: The Meaning of Supporter’s for Northernwall’s Presence in Bandung Dzulfikar Mochammad Zain; Zainal Abidin; Fajar Hariyanto
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 3 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i3.7475

Abstract

This study aims to examine the meaning of supporters for the Northernwall community in Bandung City. The research questions include the motives of the Northernwall community in becoming football supporters, how they perceive themselves as supporters, and the communication experiences that occur in the stands. The research method employed is phenomenology with a qualitative approach. Data collection techniques consist of observation, interviews, and documentation to deeply explore information from informants. This study involves five informants selected based on their experiences and involvement in the Northernwall community. The findings indicate that the meaning of being a supporter for Northernwall members is not merely about supporting a team, but also represents a form of identity and solidarity. Supporter motives vary, ranging from love for football to the influence of the subcultural identity they embrace. Communication experiences within the Northernwall community occur effectively through social media and direct interactions in the stadium. This strengthens the sense of togetherness and loyalty among members, creating a profound emotional bond with the supported team. This research provides insights into the complexities of the supporters' roles within the cultural and social context in Indonesia.
Co-Authors Dzulfikar Mochammad Zain Muhamad Ramdhani Prabowo Adi Laksono Zainal Abidin