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Sumiyati Sumiyati
Universitas Muhammadiyah Pontianak, Pontianak, Kalimantan Barat, 78123
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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The Influence of Price Perception and Delivery Speed on Purchase Decision of Skintific Products and Its Impact on Customer Satisfaction on the Shopee Marketplace in Pontianak City Nurul Rahmaniah; Sumiyati Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.814

Abstract

The rapid growth of e-commerce has driven changes in consumer behavior, particularly in purchasing skincare products online. This study aims to analyze the influence of price perception and delivery speed on purchase decisions, as well as their impact on customer satisfaction with Skintific products on the Shopee marketplace in Pontianak City. A quantitative approach with an associative method was employed, involving 100 respondents selected using purposive sampling. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on the Partial Least Squares (PLS) method with the assistance of SmartPLS 4.0 software. The results indicate that price perception and delivery speed have a positive and significant influence on purchase decisions. Furthermore, purchase decisions significantly and positively affect customer satisfaction. However, price perception and delivery speed do not have a direct significant impact on customer satisfaction. Indirectly, both price perception and delivery speed show a positive and significant influence on customer satisfaction through purchase decisions as an intervening ariable. These findings highlight the important role of purchase decisions in the relationship between exogenous variables and customer satisfaction. The implications of this study emphasize the importance of competitive pricing strategies and efficient delivery services in enhancing purchase decisions, which ultimately contribute to achieving customer satisfaction in the digital era.
The Influence of Product, Price, and Location on Consumers’ Purchase Decision at Toko Kue Afifah in Pontianak City Ahmad Parulian Siregar; Sumiyati Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.851

Abstract

The rapid growth of the food business in Indonesia presents both opportunities and challenges for small culinary enterprises, including cake shops. This study aims to determine the influence of product, price, and location on consumers’ purchase decision at Toko Kue Afifah in Pontianak City. This research employed an associative quantitative approach with a total sample of 100 respondents selected using purposive sampling. Data were collected by doing interviews and distributing questionnaires, then analyzed using multiple linear regression with the help of SPSS 25. The results indicate that product, price, and location simultaneously have a significant influence on purchase decision; product, price, location partially has a positive and significant effect on purchase decision. These findings imply the importance of maintaining product quality, setting competitive prices, and choosing a strategic location to increase consumers’ purchase decision at Toko Kue Afifah. Future research is suggested to add other variables such as promotion, service quality, or customer loyalty to provide a more comprehensive finding.
The Impact of Product and Price on Purchasing Decisions: A Study at Daster Aradas Wholesale Store in Pontianak City Syarif Irpandi; Sumiyati Sumiyati
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.852

Abstract

This study aims to analyze the influence of product and price on consumers’ purchasing decisions at the Daster Aradas Wholesale Store in Pontianak City. This research employs an associative approach with a total sample of 100 respondents determined through purposive sampling. Data were collected through interviews and the distribution of questionnaires, supported by secondary data in the form of sales records from the period 2021 to 2023. The results of analysis indicate that product and price variables have a positive and significant effect on purchasing decisions; product and price simultaneously and partially affect purchasing decisions. Based on these findings, it is recommended that the Daster Aradas Wholesale Store continue to enhance the variety, design, and quality of its products, while maintaining a competitive and transparent pricing strategy to strengthen consumer loyalty and attract new customers. Future research is suggested to broaden the scope of variables by considering other factors such as promotional strategies, service quality, and the effectiveness of digital marketing in order to gain a more comprehensive understanding of the factors influencing consumer purchasing behavior in the retail clothing industry.
Co-Authors Ahmad Parulian Siregar Nurul Rahmaniah Syarif Irpandi