Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Electronic Journal of Education, Social Economics and Technology
Helman Fachri
Universitas Muhammadiyah Pontianak, Pontianak, Kalimantan Barat, 78123
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Service Quality and Price on Customer Satisfaction of Economy-Type Rooms at Hotel Rajawali in Nanga Pinoh, Melawi Regency Ferry Kurniawan; Helman Fachri
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.824

Abstract

This study aims to examine the influence of service quality and price on customer satisfaction of economy-type rooms at Hotel Rajawali in Nanga Pinoh, Melawi Regency. The research is motivated by the importance of service quality and price in shaping customer satisfaction amid increasing competition in the hospitality industry. This study employs a quantitative approach using an associative method. Data were collected through questionnaires distributed to 100 respondents who had stayed at Hotel Rajawali. The variables examined include service quality (X1), price (X2), and customer satisfaction (Y). Data analysis techniques used include multiple linear regression, validity and reliability tests, as well as classical assumption tests such as normality, linearity, and multicollinearity tests. The results of the F-test indicate that service quality and price simultaneously have a significant influence on customer satisfaction. However, the t-test results show that only service quality has a positive and significant partial effect on customer satisfaction, while price does not have a significant effect. These findings suggest that customer satisfaction at Hotel Rajawali is more strongly influenced by service quality rather than price. Therefore, it is recommended that hotel management focus more on improving service quality to maintain and enhance customer satisfaction.
The Influence of Brand Image, Location, and Word of Mouth on the Purchase Decision of Honda Motorcycles with eSAF Frame at TDM Honda Nanga Pinoh Naufal Dwi Fahreza; Helman Fachri
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.838

Abstract

This study aims to determine the influence of brand image, location, and word of mouth on the purchase decision of Honda motorcycles with eSAF frames at TDM Nanga Pinoh City. This research uses an associative method. The sample in this study consists of 100 respondents who are both users and consumers of Honda motorcycles with eSAF frames, using purposive sampling techniques. The instrument testing techniques in this study use validity tests, reliability tests, classical assumption tests using normality tests, linearity tests, multicollinearity tests, and hypothesis testing using multiple linear regression tests, correlation coefficient tests, coefficient of determination tests, simultaneous tests, and partial tests. The data analysis results show that the multiple linear regression model produces the equation Y = 1.341 + 0.150X₁ + 0.208X₂ + 0.252X₃. The correlation coefficient (R) value of 0.740 indicates that the relationship between the three independent variables and purchasing decisions is in the strong category. The coefficient of determination (R²) of 0.547 shows that the three independent variables are able to explain 54.7% of the variation in the purchasing decision of Honda motorcycles with eSAF frames, while the remaining 45.3% is explained by other factors outside this research model. Based on the individual test (t-test), it was found that the variables Brand Image (X1), Location (X2), and Word of Mouth (X3) each have a positive influence on the Purchase Decision (Y) variable. The simultaneous test results (F-test) prove that the three independent variables have a positive and significant influence on purchasing decisions. Future research is suggested to examine other factors such as digital promotion, consumer trust, or service quality to deepen understanding of what influences purchasing decisions.
Co-Authors Ferry Kurniawan Naufal Dwi Fahreza