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p-Index From 2021 - 2026
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All Journal Electronic Journal of Education, Social Economics and Technology
Iman Sumarlan
Department of Communication Science, Universitas Ahmad Dahlan, Yogyakarta, 55164
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Digital Public Relations Strategies on Instagram in Promoting Environmental Sustainability: Content Analysis of @nucare_lazisnu Abiyyu Dzikri Al-Hamdi; Iman Sumarlan
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1329

Abstract

This study examines digital public relations strategies employed through Instagram in promoting environmental sustainability, focusing on the official account of NU Care-LAZISNU, @nucare_lazisnu. Using a qualitative research design, the study applies descriptive thematic content analysis to Instagram posts related to environmental sustainability published over a defined period. The analysis reveals that sustainability communication is predominantly oriented toward informational and educational messages, supported by visual storytelling that enhances message clarity and public awareness. Image-building strategies play a significant role in integrating environmental sustainability into the organization’s humanitarian identity, thereby strengthening organizational credibility and public trust. Persuasive messages and explicit calls to action generate higher levels of audience engagement, indicating the importance of participatory communication in sustainability campaigns. However, the findings also show limited dialogic interaction, suggesting that Instagram is primarily utilized as a one-way communication channel rather than a fully interactive public relations platform. This study contributes to the literature on digital public relations and environmental communication by providing empirical evidence from a non-profit, faith-based organizational context in a developing country. The findings offer practical insights for organizations seeking to enhance the effectiveness of sustainability communication through social media.
Constructing Gender Consciousness through TikTok: A Social Representational Analysis of Patriarchal Culture in Indonesia Mutiara Lestari; Iman Sumarlan
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1304

Abstract

The expansion of digital media has reshaped how social issues are articulated and negotiated in everyday life, including questions of gender and power. This study examines how gender consciousness is constructed through TikTok content by analyzing social representations of patriarchal culture on the Indonesian TikTok account @bincangperempuan. Employing a qualitative research approach, the study analyzes eight TikTok videos published between January and June 2025 using purposive sampling. Data were collected through content documentation and observation, focusing on narrative, visual, and discursive elements, and were analyzed using qualitative descriptive analysis. The findings indicate that patriarchal culture is predominantly represented through women’s everyday lived experiences rather than abstract or institutional discourse. Personal storytelling, dialogic communication, and audiovisual strategies function as key mechanisms in transforming individual experiences into shared social meanings. Audience interaction further extends this process by fostering collective reflection and reinforcing gender awareness through participatory dialogue. The study demonstrates that gender consciousness emerges as a socially mediated and gradual process, shaped through representation, interaction, and symbolic interpretation. Overall, the findings highlight TikTok’s role as a social space that facilitates the articulation of gender awareness and symbolic resistance to patriarchal norms within contemporary Indonesian society.
Co-Authors Abiyyu Dzikri Al-Hamdi Mutiara Lestari