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All Journal International Conference on Islamic Economic Jurnal Istimā, Jurnal Pengabdian kepada Masyarakat: Inklusi Sosial dan Pemberdayaan Masyarakat
Nour Khalid
Sekolah Tinggi Agama Islam Darussalam Kunir
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pengembangan Kawasan dan Industri Halal Cucun Cunayah; Imron Fathurohman; Nour Khalid; Hartono Hartono
International Conference on Islamic Economic (ICIE) Vol. 3 No. 2 (2024): October
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v3i2.328

Abstract

The article aims to explain halal industry strategies and halal industrial areas. The method used in this article is a qualitative method, the data source for this research was obtained from written sources related to halal industrial strategies and halal industrial area strategies. The type of data used in this article is qualitative data. This data collection technique was carried out by collecting books and journals. The halal industry development strategy involves human resource development, socialization of halal certification, collaboration between stakeholders, and infrastructure development. Halal industrial areas also require a comprehensive strategy, including infrastructure development, education, research, promotion and partnerships
PENDAMPINGAN PEMBUATAN GOOGLE MAPS BAGI PELAKU USAHA MIKRO KECIL MENENGAH MIE AYAM BELLEN DI DESA BUGIS Nathisa Ismailiyya; Syifa Aprilyani Nurbaeti; Imron Fathurrohman; Septian Eka Prahardik; Nour Khalid
Jurnal Istimā Vol 2 No 2 (2025): Agustus - Istimā
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) – Sekolah Tinggi Agama Islam (STAI) Pelita Nusa Bandung Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpkm.v2i2.247

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are an essential sector in Indonesia’s economy, contributing to economic growth, job creation, and income distribution. However, many MSMEs are still unable to utilize digital technology, including Google Maps, as a promotional medium. One such example is the Mie Ayam Nok Bellen MSME in Bugis Village, which lacks knowledge of digital marketing, making its business location difficult for new customers to find. This community service activity aims to provide a strategic solution through assistance in creating a Google Maps business profile as a promotional tool and source of business information. Using a participatory approach, the community service team in Bugis Village was directly involved in the creation process, including completing business information, verifying the location, and uploading product and store photos. The results show that the MSME gained improved digital visibility, easier location access for customers, and expanded market potential. The impact of the assistance is reflected in the increased ease of customer navigation and the availability of more public information about the business, helping Mie Ayam Nok Bellen strengthen its competitiveness in the digital era.
Co-Authors Cucun Cunayah Hartono Hartono Imron Fathurohman Imron Fathurrohman Nathisa Ismailiyya Septian Eka Prahardik Syifa Aprilyani Nurbaeti