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Any Urwatul Wusko
Business Administration, Yudharta University
Economics, Econometrics & Finance

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PENGARUH DAYA TARIK WISATA TERHADAP MEMORABLE TOURISM EXPERIENCE DAN REVISIT INTENTION (Survey Pengunjung Wisata Hawai Waterpark Malang) Any Urwatul Wusko; Silvi Nur Khoviyah
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40599

Abstract

This research was conducted to determine the effect of tourist attraction on Memorable Tourism Experience and Revisit Intention (Study on Visitors to Hawaii Waterpark). This type of research uses research. Purposive Sampling, namely collecting data used by distributing questionnaires to 100 respondents to visitors to Hawai Waterpark Malang. The data analysis technique uses PLS version 4, where the data will be processed, described, and parsed to answer and prove the hypothesis proposed. Based on the results of the research, it can be seen that Tourist Attraction (X1) has a positive and significant effect on Memorable Tourism Experience (Y1). Tourist Attraction (X1) has no positive and significant effect on Revisit Intention (Y2) Memorable Tourism Experience (Y1) has a positive and significant effect on Revisit Intention (Y2).Keywords: Tourist Attraction, Memorable Travel Experience and Intention to Revisit. Penelitian ini dilakukan untuk mengetahui Pengaruh Daya Tarik Wisata Terhadap Memorable Tourism Experience Dan Revisit Intention (Studi Pada Pengunjung Hawai Waterpark). Jenis penelitian ini menggunakan penelitian. Purposive Sampling yaitu pengumpulan data yang digunakan melalui sebar kuesioner atau angket kepada 100 responden pengunjung Hawai Waterpark Malang. Teknik analisis data menggunakan PLS versi 4, yang mana data tersebut akan diolah, diuraikan, dan dibahas untuk menjawab dan membuktikan hipotesis yang diajukan. Berdasarkan hasil penelitian dapat diketahui bahwa Daya Tarik Wisata (X1) berpengaruh positif dan signifikan terhadap Memorable Tourism Experience (Y1). Daya Tarik Wisata (X1) tidak berpengaruh positif dan signifikan terhadap Revisit Intention (Y2) Memorable Tourism Experience (Y1) berpengaruh positif dan signifikan terhadap Revisit Intention (Y2).Kata Kunci: Daya Tarik Wisata, Memorable Tourism Experience Dan Revisit Intention.
PENGARUH DESTINATION IMAGE DAN CUSTOMER EXPERIENCE TERHADAP SATISFACTION DAN REVISIT INTENTION PADA TAMAN SAFARI INDONESIA II JATIM (SURVEI PADA PENGUNJUNG TAMAN SAFARI INDONESIA II JATIM) Any Urwatul Wusko; Kholifatul Auliyah
Jurnal Ilmu Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.40600

Abstract

The purpose of this study was to determine and measure the effect of Destination Image and Customer Experience on Satisfaction and Revisit Intention. This study uses a quantitative descriptive research approach. The population in this study were visitors to Taman Safari Indonesia II East Java who had visited at least twice. The number of samples used in this study amounted to 115 respondents. Sources of data used in this study using primary data obtained from distributing questionnaires to respondents. The data analysis technique in this study uses PartialLleast Square or PLS. The results of the study show that destination image has no positive and significant effect on satisfaction, destination image has no positive and significant effect on revisit intention, customer experience has a positive and significant effect on satisfaction, customer experience has no positive and significant effect on revisit intention, satisfaction has a positive and significant effect on revisit intention.Keywords: destination image, customer experience, satisfaction, revisit intention. Tujuan penelitian ini adalah untuk mengetahui dan mengukur pengaruh Destination Image dan Customer Experience Terhadap Satisfaction dan Revisit Intention. Penelitian ini menggunakan pendekatan penelitian Deskriptif Kuantitatif. Populasi pada penelitian ini adalah pengunjung Taman Safari Indonesia II Jatim yang telah berkunjung minimal dua kali.  Jumlah sampel yang digunakan dalam penelitian ini berjumlah 115 responden. Sumber data yang digunakan dalam penelitian ini dengan menggunakan data primer yang diperoleh dari penyebaran kuesioner kepada responden. Tenik analisis data dalam penelitian ini menggunakan PartialLleast Square atau PLS. Hasil penelitian menunjukkan bahwa destination image tidak berpengaruh positif dan signifikan terhadap satisfaction, destination image tidak berpengaruh positif dan signifikan terhadap revisit intention, customer experience berpengaruh positif dan signifikan terhadap satisfaction, customer experience tidak berpengaruh positif dan signifikan terhadap revisit intention, satisfaction berpengaruh positif dan signifikan terhadap revisit intention.Kata Kunci: destination image, customer experience, satisfaction, revisit intention.
Co-Authors Kholifatul Auliyah Silvi Nur Khoviyah