Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Community Engagement and Emergence Journal (CEEJ)
Ruth Nattassha
Bunda Mulia University, Tangerang
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Enhancing E-Commerce Readiness of Regional Flagship Product: AHP-Based Packaging Selection for Kembang Goyang Perak Samosir; Yenny Widianty; Ratnawati Ratnawati; Ruth Nattassha
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10702

Abstract

This study aims to determine the most appropriate packaging for kembang goyang to improve the e-commerce readiness of regional flagship product In South Tangerang. This study uses a quantitative method with the Analytical Hierarchy Process (AHP) approach. The study population consists of experts who have experience in food product development and MSME management. The research sample was determined using a purposive sampling technique with 15 experts, consisting of researchers, food experts, and kembang goyang MSME actors. Data were collected through paired comparison questionnaires and analyzed using Expert Choice software. The results show that product protection criteria and packaging strength are the most important factors in packaging selection. Canister packaging becomes the best alternative compared to other packaging. The implications of this study indicate that selecting the right packaging can improve the e-commerce readiness of MSMEs.
Co-Authors Perak Samosir Ratnawati Ratnawati Yenny Widianty