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All Journal International Journal Of Science, Technology & Management (IJSTM)
Yuniman Zebua
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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The Influence of Facilities, Price, Service Quality and Food Menu Innovation on Consumer Satisfaction at Ayana Sumberjo Buffet Seblak Irmayani Dalimunthe; Yuniman Zebua; Novrihan Leily Nasution
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1303

Abstract

This study aims to determine the effect of facilities, price, service quality, and menu innovation on consumer satisfaction at Seblak Prasmanan Ayana Sumberjo. This research uses a quantitative approach with a survey method through the distribution of questionnaires to consumers who have made purchases. The data obtained were analyzed using multiple linear regression analysis to determine the relationship between the research variables. The results show that the available facilities provide comfort for consumers while at the business location, thereby increasing their satisfaction. Prices that are considered appropriate with product quality also influence the level of consumer satisfaction. In addition, good service quality such as friendliness, speed, and accuracy in serving consumers can provide a positive experience. Menu innovation that is diverse and attractive is also a factor that can increase consumers' interest in enjoying the products offered. Overall, it can be concluded that facilities, price, service quality, and menu innovation play an important role in increasing consumer satisfaction at Seblak Prasmanan Ayana Sumberjo.
The Influence of Transparency in Human Resource Development and Accountability on the Performance of PDAM Tirtabina Labuhanbatu Employees Ahmad Akbar Nazrullah Siregar; Yuniman Zebua; Fadzil Hanafi Asnora
International Journal of Science, Technology & Management Vol. 7 No. 2 (2026): March 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Regional Drinking Water Company (PDAM) as a Regionally Owned Enterprise has a strategic role in providing clean water services to the community, so that improving employee performance is an important factor in supporting service quality. This study aims to analyze the effect of transparency in human resource development and accountability on employee performance at PDAM Tirtabina Labuhanbatu, both partially and simultaneously. The study used an associative quantitative approach with a saturated sampling technique on 74 employees. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression with t-test, F-test, and coefficient of determination (R²). The results showed that transparency in human resource development had a positive and significant effect on employee performance (t = 2.728; sig. = 0.008). Meanwhile, accountability did not have a significant effect on employee performance (t = 0.808; sig. = 0.422). Simultaneously, transparency in human resource development and accountability had a significant effect on employee performance (F = 4.182; sig. = 0.019). The coefficient of determination indicates that the two independent variables are able to explain employee performance by 50.5% (R² = 0.505), while the remainder is influenced by other factors outside the research model. This study recommends increasing transparency in HR development policies and strengthening a more measurable accountability system to encourage improved PDAM employee performance.
Co-Authors Ahmad Akbar Nazrullah Siregar Fadzil Hanafi Asnora Irmayani Dalimunthe Novrihan Leily Nasution