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All Journal Journal of Economics, Management and Accounting (JEMA) EBISMA: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Dicky Syahputra Lubis
STIE Al Washliyah Sibolga
Economics, Econometrics & Finance Education

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Pengaruh Promosi Dan Harga Terhadap Kepuasan Pelanggan Pada Toko Zae Prima Sibolga Rika Kiswanti Hutagalung; Dicky Syahputra Lubis
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 3 No. 01 (2026): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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Abstract

This study aims to analyze the effect of promotion and price on customer satisfaction at Toko Zae Prima Sibolga. A quantitative approach was used, with surveys conducted on 40 respondents and analyzed using multiple linear regression. The results indicate that promotion (r = 0.675) and price (r = 0.598) have a positive and significant effect on customer satisfaction, contributing 55% jointly. The study concludes that effective promotion strategies and appropriate pricing increase customer satisfaction.
Analisis Pengaruh Sarana Prasarana Dan Motivasi Kerja Pegawai Terhadap Semangat Kerja Pegawai Pada Dinas Pengendalian Penduduk Dan Keluarga Berencana Kota Sibolga Ananda Pertiwi Pohan; Mansur Tanjung; Dicky Syahputra Lubis
EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Vol. 3 No. 01 (2026): EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : EBISMA : Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi

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This study aims to analyze the effect of work facilities and work motivation on employee morale at the Department of Population Control and Family Planning of Sibolga City. The research employed a quantitative approach with an associative research design. The population consisted of 42 employees, all of whom were selected as the sample using a saturated sampling technique. Data were collected through questionnaires, interviews, and observations, and analyzed using multiple linear regression with SPSS. The results indicate that work facilities and work motivation have a positive and significant effect on employee morale, both partially and simultaneously. The coefficient of determination value of 0.471 shows that 47.1% of the variation in employee morale can be explained by these two variables, with work facilities being the more dominant factor. Therefore, improving work facilities and employee motivation is essential to enhance employee morale.
The Influence of Personal Selling and Sales Promotion on Consumer Purchasing Decisions at Jafar Plaza Bangunan Tukka Store, Central Tapanuli Regency Wina Adhela Panggabean; Mansur Tanjung; Dicky Syahputra Lubis
Journal of Economics, Management and Accounting (JEMA) Vol. 3 No. 02 (2026): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65990/7vvns451

Abstract

Increasing competition in the building materials retail sector requires businesses to implement effective marketing strategies to enhance consumers' purchasing decisions. This study aims to analyze the effects of personal selling and sales promotion on consumer purchasing decisions at Jafar Plaza Bangunan Tukka Store, Central Tapanuli Regency, both partially and simultaneously. This study employed a quantitative approach with an associative research design. The sample consisted of 40 respondents selected using an accidental sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics version 27. The results showed that the regression equation was Y = 4.319 + 0.427X₁ + 0.447X₂. Partially, personal selling had a positive and significant effect on purchasing decisions (t = 2.679; p = 0.011), while sales promotion also had a positive and significant effect on purchasing decisions (t = 3.824; p < 0.001). Simultaneously, personal selling and sales promotion had a positive and significant effect on consumer purchasing decisions (F = 20.532; p < 0.001). These findings indicate that improving salespersons' interaction quality and implementing well-designed sales promotion programs can significantly increase consumer purchasing decisions at Jafar Plaza Bangunan Tukka Store, Central Tapanuli Regency.
The Effect of Work Motivation and Work Orientation on Employee Performance at the Education Office of Central Tapanuli Regency Margaretha Lubis; Mansur Tanjung; Dicky Syahputra Lubis
Journal of Economics, Management and Accounting (JEMA) Vol. 3 No. 01 (2025): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

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Abstract

This study aims to determine the effect of work motivation and work orientation on employee performance at the Education Office of Central Tapanuli Regency. This research used a quantitative method with a descriptive approach. The population in this study consisted of all employees at the Education Office of Central Tapanuli Regency, with a sample of 56 respondents obtained through a total sampling technique. Data were collected through questionnaires and analyzed using correlation analysis, coefficient of determination, and hypothesis testing with t-test and F-test. The results showed that there was a strong relationship between work motivation and employee performance with a correlation coefficient of 0.729, while the relationship between work orientation and employee performance was 0.682. The coefficient of determination analysis showed a value of 0.631, indicating that work motivation and work orientation simultaneously explain 63.1% of the variation in employee performance, while the remaining 36.9% is influenced by other factors not examined in this study. The t-test results indicate that work motivation (t-count 4.887 > t-table 1.67356) and work orientation (t-count 3.787 > t-table 1.67356) have a positive and significant effect on employee performance. Furthermore, the F-test results show that work motivation and work orientation simultaneously have a significant effect on employee performance with an F-count of 45.381 > F-table 3.17 and a significance level of 0.000 < 0.05.
Co-Authors Ananda Pertiwi Pohan Mansur Tanjung Margaretha Lubis Rika Kiswanti Hutagalung Wina Adhela Panggabean