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p-Index From 2021 - 2026
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All Journal Journal of Management, Economic, and Financial
Adelia marta viani
Politeknik Siber Cerdika Internasional, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Determination of Consumer Purchase Decisions In The E-Commerce Ecosystem Abi Surya Wijaya; Adelia marta viani
Journal of Management Economic and Financial Vol. 4 No. 1 (2026): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v4i1.190

Abstract

This study aims to analyze the determination of consumer purchase decisions in the e-commerce ecosystem in Indonesia, by examining the influence of price variables, product quality, consumer trust, online reviews, and ease of use of the platform simultaneously or partially. Indonesia's rapid e-commerce development with a transaction value of USD 59 billion in 2023 creates an urgent need to understand the factors that determine digital consumer purchasing decisions. The study used a quantitative approach with a cross-sectional survey design. The population is active e-commerce consumers aged 17–45 years in the West Java region, with a sample of 360 respondents determined using purposive sampling techniques. Data were collected through a 5-point Likert scale structured questionnaire and analyzed using multiple regression with the help of SPSS 26. The results showed that the five independent variables simultaneously had a significant effect on purchasing decisions (F = 152.47; p < 0.001) with a determination coefficient of R² = 0.681, meaning that 68.1% of the variation in purchasing decisions was explained by the five variables. Partially, consumer confidence had the greatest influence (B = 0.341; p < 0.001), followed by price (B = 0.312), ease of use (B = 0.289), product quality (B = 0.278), and online reviews (B = 0.256). The novelty of the research lies in the integration of the five determinant factors in one analytical model tested in the context of Indonesian e-commerce multi-platform. These findings provide strategic implications for e-commerce businesses to prioritize building trust and optimizing user experience in designing digital marketing strategies.
The Effect Of Digital Transformation On The Performance Of Msmes In The Economic Era 5.0 Adelia marta viani; Abi Surya Wijaya
Journal of Management Economic and Financial Vol. 4 No. 1 (2026): Journal of Management, Economic and Financial
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jmef.v4i1.192

Abstract

This study aims to analyze the influence of digital transformation on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the Economy 5.0 era, as well as examine the mediating role of digital literacy in this relationship. Economics 5.0 marks a paradigm shift from technology-based automation to the integration of human intelligence and artificial intelligence centered on human values. In this context, MSMEs are required to transform digitally to increase business competitiveness and sustainability. The study used a quantitative approach with a cross-sectional survey design. The research population is all MSME actors registered at the Indramayu Regency Cooperatives and SMEs Office which totals 4,872 units. The sample was determined as many as 360 respondents using stratified random sampling technique. The research instrument is in the form of a questionnaire with a 5-point Likert scale that has gone through validity and reliability tests. The data was analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the help of SmartPLS 4.0 software. The results showed that digital transformation had a positive and significant effect on the performance of MSMEs (B= 0.487; p < 0.001). Digital literacy has been shown to partially mediate the relationship between digital transformation and MSME performance (indirect effect = 0.163; LLCI = 0.089; ULCI = 0.251). In addition, there is a positive moderation effect of human resource capabilities in strengthening the relationship between digital transformation and MSME performance. The findings of the research make a theoretical contribution to the development of Resource-Based View (RBV) in the digital context and practical implications for policymakers to design programs to increase MSME digital literacy that are integrated with the Economy 5.0 ecosystem.
Co-Authors Abi Surya Wijaya