Firman Sinaga
Institut Pariwisata dan Bisnis Internasional, INDONESIA

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ANALYSIS OF THE RELATIONSHIP BETWEEN CHARACTERISTICS AND MOTIVATIONS OF FOREIGN TOURISTS ON THE DECISION TO STAY AT A HOTEL Firman Sinaga; I Gusti Made Riko Hendrajana, Firlie Lanovia Amir; Robiatul Adawiyah
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 5 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

This study aims to analyze the relationship between the characteristics and motivations of foreign tourists with their decisions in choosing a hotel as a place to stay. The characteristics analyzed include age, gender, income, and cultural origin, while tourist motivations include recreational, business, health, and cultural purposes. This study uses a quantitative method with a survey approach, where data is collected from a number of foreign tourists who stay in various types of hotels. The interaction between tourist characteristics and motivations reveals that these factors do not work separately, but influence each other in the decision-making process. Hotels with relevant facilities and good reputations are more likely to be chosen by foreign tourists, especially if they have positive experiences or receive recommendations from third parties. This study concludes that a deep understanding of tourist characteristics and motivations is key for hotels to develop effective marketing strategies and more personalized services.
Echoes of devotion: Okokan in Tabanan as ritual sound, social cohesion, and Balinese spiritual life Ni Wayan Sadiyani; M. Agus Sutiarso; Firman Sinaga; Jumhur Hakim; Asma Khan; Chet Narayan Acharya; Dr. Nirdosh Kumar Agarwal; Md. Alaul Haque; Tijjani Ahmed Ajayi
Journal of Education, Social & Communication Studies Vol. 3 No. 2 (2026): May 2026
Publisher : PT. MAWAMEDIA JAYAMUSTA BUANASIHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71028/jescs.v3i2.50

Abstract

The Tektekan Okokan tradition of Kediri, Tabanan, is a surviving Balinese ritual using sonic instruments—Okokan, Kulkul, and Tengteng—to repel disease outbreaks (grubug) and neutralize negative forces in the village. Historically performed for days or even months following spiritual messages (pawisik) and signs of occult disturbance, today it is mainly held on Pengerupukan, the eve of Nyepi, as a replacement for ogoh-ogoh processions while circling the village. This practice inspires the creation of a contemporary fashion collection. Data on the tradition were obtained through literature study, observation, and documentation. The design process follows the eight‑stage Frangipani method (design brief; research and sourcing; design development; final collection; prototype, sampling, and construction; promotion, branding, and sales; production; and business). The resulting works comprise three categories—ready to wear, ready to wear deluxe, and haute couture—visualizing Tektekan Okokan through selected keywords and plague‑like, enveloping motif details that symbolically depict the village under attack and ritually protected.