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The Role Of Religiosity As A Moderator Of Intentions To Visit Halal Tourism: A Study On Generation Z Muslims In Bengkulu Imron Rosyadi; Levy Oktridarti
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7480

Abstract

This study aims to analyze the factors influencing the intentions of Generation Z Muslims in Bengkulu Province to visit halal tourism destinations. The variables examined include subjective norms, attitudes, perceived behavioral control, halal awareness, and religiosity as a moderating variable. The study employs a quantitative approach, with data collected through surveys of Generation Z Muslim respondents in Bengkulu Province. The analysis was conducted using Structural Equation Modeling (SEM). The findings indicate that subjective norms and attitudes significantly influence travel intentions. This research provides practical implications for tourism managers in Bengkulu to enhance the appeal of halal destinations by promoting religious values and improving Muslim-friendly facilities.
Effectiveness Of Waste Banks In Increasing Income For Contractual Employees (Case Study: Green Hd Waste Bank In Bengkulu City) Levy Oktridarti; Imron Rosyadi
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 1 (2025): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i1.7481

Abstract

This study examines the effectiveness of Green HD Waste Bank in increasing the income of contractual employees in the RSHD area of Bengkulu City. Green HD Waste Bank was initially established to support environmental sustainability by encouraging waste separation and recycling within the community. Over time, it has also proven to offer economic benefits, particularly for contractual staff at RSHD Bengkulu City who participate as members or clients of the waste bank. Using a qualitative research approach, this study conducted in-depth interviews with the waste bank's manager, employees, and clients to understand the dual role of Green HD Waste Bank in environmental preservation and income enhancement. Findings indicate that Green HD Waste Bank not only effectively contributes to a cleaner and more sustainable environment but also provides supplemental income, thus enhancing the financial well-being of contractual employees involved in the program.