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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Assyfa Meilyandra Panca Putri
Universitas Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Continuous to Use Health and Fitness Applications: Extended TCT Models Assyfa Meilyandra Panca Putri; Tengku Ezni Balqiah
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 1 (2026): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i1.8651

Abstract

The rapid advancement of digital technology and high mobile penetration have driven the growth of health and fitness application usage. However, despite rising downloads, user retention remains low. This study investigates factors influencing continuance intention using the technology continuance theory (TCT). A quantitative approach was employed by distributing online questionnaires to 271 respondents, analyzed using pls-sem. Results show all hypotheses are supported, indicating the model’s effectiveness. This study contributes theoretically by extending TCT with lifestyle compatibility and perceived security, offering insights for developers to enhance user retention strategies.
Co-Authors Tengku Ezni Balqiah