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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Brigida Endah Nuraeni
STIE Bentara Persada, Batam
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Examining Private Universities' Blue Ocean Leadership Edi Sumarya; Brigida Endah Nuraeni
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8660

Abstract

Blue Ocean Leadership (BOL) is a strategic leadership approach that focuses on creating new market space, redefining the boundaries of competition, and optimizing resources to achieve sustainable competitive advantage. Although it has been widely applied in the business sector, empirical studies on BOL in the context of higher education, especially in Indonesian Private Universities (PTS), are still limited. This research aims to explore the implementation of BOL in XYZ University Batam, a large private university that is facing intense competitive pressures and demands for organizational transformation. Using a qualitative case study approach, the research relies on in-depth interviews with university leaders, lecturers, and education staff, as well as a review of the institution's strategic documents. The findings show that the implementation of BOL contributes to driving organizational innovation, improving the efficiency of internal processes, and generating a distinctive value proposition that differentiates the university from its competitors. However, there are a number of challenges in implementation, including organizational cultural resistance, limited resource capacity, and low technical understanding of the operational principles of BOL. This research makes a theoretical contribution to the strengthening of strategic leadership studies in the higher education sector and provides practical recommendations for PTS in adopting more responsive, adaptive and innovative leadership strategies to strengthen the institution's competitive position amid increasingly complex global dynamics.
Building A Strong Culture And Improving Performance: Organizational Strategies For Developing Superior Human Resources Brigida Endah Nuraeni; Edi Sumarya; Agus Sekti Susila Atmaja
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8661

Abstract

This study aims to understand the role of organizational culture in improving employee performance at Sekolah Tinggi Ilmu Ekonomi Bentara Persada (STIE BP) Batam. A qualitative approach was employed, using triangulation techniques to validate data through interviews and direct observations. The findings reveal that the organizational culture established at STIE BP characterized by values such as honesty, responsibility, care, fairness, and consistency has been internalized by employees and serves as a guiding principle in carrying out their duties and responsibilities. This culture is reflected in routine activities such as staff recollections, the use of symbols and uniforms, as well as the implementation of the institution’s motto and vision-mission. In addition, the quality assurance system and the application of Key Performance Indicators (KPIs) contribute to increased productivity and work motivation. The findings also indicate that organizational culture fosters a sense of belonging, enhances self-confidence, and strengthens employee engagement with the institution. Thus, a strong organizational culture not only functions as a tool for social control but also serves as a key driver of employee performance.
Co-Authors Agus Sekti Susila Atmaja Edi Sumarya Edi Sumarya