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All Journal Studi Akuntansi, Keuangan, dan Manajemen Jurnal Abdimas Multidisiplin
Stella Stella
Universitas Internasional Batam, Batam, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Faktor yang Mempengaruhi Perilaku Pembelian Produk Makanan Impor Berlogo Halal di Batam Stella Stella; Immanuel Zai
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5546

Abstract

Purpose: This study aims to identify the factors that influence purchase behavior, with a specific focus on how purchase intention acts as a mediator in this relationship. The study investigates the roles of brand trust, customer satisfaction, product attributes, and religiosity in shaping consumers' purchasing actions toward imported food products. Methodology/approach: The research was conducted using a quantitative approach through an online survey. A total of 309 respondents who had experience purchasing imported food products were selected using purposive sampling. Data was collected through a structured questionnaire and analyzed using statistical methods to assess the relationships between the variables. Results/findings: The results reveal that product attributes, brand trust, customer satisfaction, and religiosity significantly influence purchase intention. Furthermore, purchase intention positively and significantly affects purchase behavior. However, several variables, such as brand trust and customer satisfaction, showed directions of influence that were contrary to the initial hypotheses, suggesting the presence of contextual or external moderating factors. Conclusions: Purchase intention plays a crucial mediating role in linking key factors such as brand trust, satisfaction, attributes, and religiosity with actual purchasing behavior. Enhancing these factors can strengthen consumer intentions and lead to increased purchase activity. Limitations: he study is limited to consumers of imported halal-labeled food products in Batam and may not be generalizable to other age groups, regions, or product categories. Contribution: This research contributes to the field of consumer behavior and marketing by offering insights into the psychological and attitudinal factors that drive purchase behavior.
Analisis Pencatatan Keuangan dan Fluktuasi Kurs terhadap Keberlanjutan Usaha UMKM Labelle Garden Stella Stella; Immanuel Zai
Jurnal Abdimas Multidisiplin Vol 4 No 2 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v4i2.6021

Abstract

Purpose: This study aims to improve financial record-keeping practices at Labelle Garden MSME and analyze the impact of rupiah–yuan exchange rate fluctuations on imported raw material costs to support business sustainability. Methodology/approach: A qualitative descriptive approach was employed using interviews, direct observation, and hands-on assistance. Financial records were developed using Microsoft Excel, supported by exchange rate analysis and simple digital rebranding through Instagram. Results: The implementation of an Excel-based financial recording system improved the accuracy and structure of financial management. Increased awareness of exchange rate fluctuations enabled better cost control, and simple rebranding enhanced the business’s visual identity and marketing effectiveness. Conclusions: Integrated financial record-keeping, exchange rate awareness, and basic rebranding contribute positively to the managerial decision-making and operational sustainability of MSME. Limitations: The implementation of simple financial recording and rebranding effectively supports MSME decision-making and marketing activities. Contributions: This study provides practical insights for MSMEs in managing financial records and mitigating exchange rate risks while strengthening their market presence, particularly for businesses relying on imported raw materials.
Co-Authors Immanuel Zai