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All Journal Inovasi: Jurnal Ilmiah Pengembangan Pendidikan
Ariya Dwi Eriyanto
Fakultas dan Ekonomi Bisnis, Universitas PGRI Adi Buana Surabaya
Education Languange, Linguistic, Communication & Media Mathematics Other

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ANALISIS KONSEP PRODUK, PASAR SASARAN, DAN STRATEGI PEMASARAN USAHA MINUMAN TEH MODERN JOY TEA BERBASIS PENDEKATAN 4P M. Afrizal Miradji; Abdul Rozaq; Anggun Nabillah Putri Umam; Ariya Dwi Eriyanto; Ribka Cahyani lestari Zebua
INOVASI : Jurnal Ilmiah Pengembangan Pendidikan Vol. 4 No. 2 (2026): Inovasi: Jurnal Ilmiah Pengembangan Pendidikan
Publisher : Lembaga Pengembangan Inovasi Pendidikan Baiturrahman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65946/1zw39a66

Abstract

Joy Tea is a modern drink business that focuses on tea, created to meet the needs of the public for refreshing, high-quality, and affordable drinks. The products offer a variety of flavors, ranging from pure tea to fruit and milk blends, making them enjoyable for different groups, especially students, college students, and young workers. The purpose of this research or report is to analyze the product concept, target market, marketing strategies, and potential for business development of Joy Tea. The approach used includes direct observation, market analysis, and the 4P marketing method (Product, Price, Place, Promotion). The analysis results show that Joy Tea has a significant opportunity for growth due to consumer interest in modern tea drinks, competitive pricing, and regular updates to its flavor offerings. With the right marketing strategies, Joy Tea can become a popular and competitive brand in the current beverage market
Co-Authors Abdul Rozaq Anggun Nabillah Putri Umam Mohammad Afrizal Miradji Ribka Cahyani lestari Zebua