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All Journal African Multidisciplinary Journal of Sciences and Artificial Intelligence Kwaghe International Journal of Arts, Humanities and Religious Studies
Musa Mathias
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Environmental Science Materials Science & Nanotechnology Social Sciences

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Assessment of Public Relations Strategies Adopted by the Nigeria Police in Its Image Management Aondo Vivian; Gana Hope; Musa Mathias; Anthony I. Igyuve
African Multidisciplinary Journal of Sciences and Artificial Intelligence Vol 3 No 1 (2026): African Multidisciplinary Journal of Sciences and Artificial Intelligence
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/amjsai.v3i1.9180

Abstract

This study examines public relations strategies adopted by the Nigeria Police Force (NPF) in managing its institutional image, with particular attention to how these strategies shape public perceptions and mitigate negative publicity. Using a descriptive survey design, questionnaires were distributed to a randomly selected sample of respondents through simple random sampling to assess the relationship between public relations practice and image management within the NPF. The findings indicate a significant positive impact of public relations strategies on improving the public image of the Nigeria Police Force, confirming that well-crafted and consistently implemented communication efforts contribute to enhanced public perception. At the same time, the study identifies persistent impediments that constrain the effectiveness of these strategies, including structural and operational challenges within the organization. The study concludes that prioritizing media relations, adopting a more strategic and evidence-informed approach to addressing the identified constraints, and conducting a comprehensive review of existing public relations strategies—grounded in open and transparent communication and stakeholder feedback—are critical for strengthening image management. These conclusions underscore the need for the Nigeria Police Force to institutionalize responsive, dialogic public relations practices as part of broader efforts to rebuild public trust.
Attitude and Perception of Nasarawa State Residents towards COVID-19 Television Awareness Campaign Musa Mathias; Gana Hope
Kwaghe International Journal of Arts, Humanities and Religious Studies Vol 3 No 1 (2026): Kwaghe International Journal of Arts, Humanities and Religious Studies
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/kijahrs.v3i1.9096

Abstract

Television emerged as a key platform for COVID-19 awareness campaigns due to its wide reach, credibility, and capacity to convey complex health information through audio-visual messages. This study examined the attitudes and perceptions of residents of Nasarawa State toward television-based COVID-19 awareness campaigns, with specific attention to vaccination messaging. Anchored in agenda-setting theory, the study adopted a descriptive survey design to investigate how television reportage on COVID-19 vaccination influenced public perceptions and health-related behaviors. The findings indicate that residents generally held positive and favorable perceptions of television coverage on COVID-19, particularly vaccination awareness campaigns broadcast by local and satellite stations. Television messages were reported to have positively shaped attitudes toward adherence to COVID-19 safety protocols and uptake of the COVID-19 vaccine, contributing to Nasarawa State’s strong performance in national vaccination rankings. The study concludes that television awareness campaigns played a significant role in promoting compliance with public health measures during the pandemic and underscores the need to sustain and extend such media efforts to other priority health issues. It recommends that policymakers develop enabling policies that empower media organizations, especially television stations—to conduct proactive, regular health communication campaigns, thereby strengthening preparedness and response during future health emergencies.
Co-Authors Anthony I. Igyuve Aondo Vivian Gana Hope