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All Journal Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital MBA Journal – Management, Business Administration, and Accounting Journal
Nisa Septiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI MANAJEMEN PARIWISATA BERKELANJUTAN DALAM MENINGKATKAN DAYA SAING DESTINASI WISATA DI ERA DIGITAL: KAJIAN PUSTAKA TERHADAP MODEL PENGELOLAAN TERINTEGRASI Riani Winarni; Umban Adi Jaya; Galih Raspati; Tri Sanatha Wahyu Akbar; Nisa Septiani; Eka Septianus Nakiza
MBA Journal – Management, Business Administration, and Accounting Journal Vol. 2 No. 01 (2025): MBA Journal – Management, Business Administration, and Accounting Journal
Publisher : Universitas Sains Indonesia Publishing

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Abstract

Transformasi digital telah mengubah paradigma pengelolaan destinasi wisata dengan mengintegrasikan teknologi dan prinsip keberlanjutan untuk meningkatkan daya saing global. Penelitian ini bertujuan menganalisis implementasi strategi manajemen pariwisata berkelanjutan dalam konteks transformasi digital, mengidentifikasi dimensi dan indikator kunci model pengelolaan terintegrasi, serta mengkaji mekanisme keterkaitan antara digitalisasi, keberlanjutan, dan daya saing destinasi. Metode library research digunakan melalui penelusuran sistematis literatur periode 2020-2025 pada basis data Google Scholar, Scopus, Web of Science, dan Science Direct dengan teknik content analysis dan analisis tematik. Hasil penelitian menunjukkan bahwa teknologi digital seperti IoT, AI, big data analytics, dan AR/VR berperan sebagai enabler strategis dalam memperkuat praktik keberlanjutan melalui efisiensi operasional, transparansi informasi, dan partisipasi komunitas lokal. Model pengelolaan terintegrasi mencakup lima komponen utama: infrastruktur digital, kapasitas SDM, kolaborasi pemangku kepentingan melalui pendekatan Penta-Helix, regulasi adaptif, dan promosi digital. Mekanisme keterkaitan menunjukkan sinergi antara transformasi digital sebagai katalis, praktik keberlanjutan sebagai fondasi etis, dan daya saing sebagai output strategis. Penelitian menyarankan pemerintah memprioritaskan pengembangan infrastruktur digital merata, pelaku industri mengintensifkan capacity building SDM, akademisi mengembangkan riset kolaboratif kontekstual, serta evaluasi berkala untuk memastikan efektivitas implementasi strategi dalam menciptakan ekosistem pariwisata yang inovatif, inklusif, dan berkelanjutan.
The Influence of Financial Literacy and Investment Confidence on Investment Decisions through Risk Perception among Millennial Investors Asep Gema Nurohmat; Asep Somantri; Nisa Septiani
Jurnal Kewirausahaan Cerdas dan Digital Vol. 2 No. 5 (2025): Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v2i5.1520

Abstract

This study examines the influence of Financial Literacy and Investment Confidence on Investment Decision through the mediating role of Risk Perception among millennial investors. The research employed a quantitative approach with an explanatory design. Data were collected using questionnaires from 150 millennial investors selected through purposive sampling based on investment experience, knowledge of investment instruments, and previous decision-making experience. The variables included Financial Literacy, Investment Confidence, Risk Perception, and Investment Decision, measured using a five-point Likert scale. Data analysis was performed using Structural Equation Modeling–Partial Least Squares (SEM-PLS), including validity, reliability, direct effect, and mediation testing. The results show that Financial Literacy and Investment Confidence have positive and significant effects on Risk Perception and Investment Decision. Risk Perception also significantly influences Investment Decision and partially mediates the relationship between Financial Literacy, Investment Confidence, and investment decisions. These findings indicate that millennial investment decisions are influenced not only by financial knowledge and confidence but also by investors’ ability to perceive and evaluate risks. This study contributes to understanding the cognitive and psychological factors underlying investment behavior and provides implications for improving investment literacy and risk management capabilities.
Co-Authors Asep Gema Nurohmat Eka Septianus Nakiza Galih Raspati Riani Winarni Somantri, Asep Tri Sanatha Wahyu Akbar Umban Adi Jaya