Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Indonesian Journal of Accounting and Financial Technology (CRYPTO)
Veta Lidya Delimah Pasaribu
Universitas Terbuka
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Digital Marketing Strategy Brand Awareness in Increasing Sales in the Fashion Industry Based on Online Data Syerin Tiara Fatrecia; Veta Lidya Delimah Pasaribu
Indonesian Journal of Accounting and Financial Technology Vol. 4 No. 1 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/crypto.v4i1.143

Abstract

This study discusses the role of digital marketing strategies in enhancing brand awareness and sales in the online fashion industry. Through a literature review, it was found that the use of social media, creative visual content, influencer marketing, and omnichannel integration significantly contributes to building brand awareness, increasing consumer engagement, and driving customer loyalty and purchase intention. The synergy between technology and marketing enables rapid adaptation to market changes. The study recommends continued investment in innovative digital tools and consistent brand identity as key factors for sustainable growth in the online fashion market.
Qualitative Study on the Implementation of the Partnership Model Without Capital in the Development of AA Cilok Business Rahma Ramadhani; Veta Lidya Delimah Pasaribu
Indonesian Journal of Accounting and Financial Technology Vol. 4 No. 1 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/crypto.v4i1.144

Abstract

This study examines the implementation of a zero-capital partnership model in the development of micro-enterprises, with a case study of Cilok AA in Bekasi. The model relies on trust as the foundation of cooperation without requiring initial investment. Using a qualitative approach and case study method, data were collected from the experiences of business owners and partners. The results show that this model supports partners without the burden of initial capital, but faces challenges such as low partner commitment, inconsistent service understanding, and limited performance monitoring. In conclusion, the model positively impacts business growth, but requires regular evaluation, consistent control, and equal training for sustainability.
Co-Authors Rahma Ramadhani Syerin Tiara Fatrecia