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All Journal SEIKO : Journal of Management & Business
Noferman Gea
HKBP Nommensen University
Social Sciences

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Consumer Loyality Analysis in Terms of Product Quality and Brand Image of PT. Indojaya Agrinusa Medan Products Noferman Gea
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.11508

Abstract

This study aims to analyze the influence of product quality and brand image on customer loyalty towards broiler chicken feed products at PT. Indojaya Agrinusa Medan. This study uses a quantitative approach with a survey method. The sampling technique applied is non-probability sampling with purposive sampling, where respondents are consumers of broiler chicken feed products at PT. Indojaya Agrinusa Medan. The collected data were analyzed using path analysis with the help of the SPSS program to examine the relationship between variables and test the research hypothesis. The results show that product quality and brand image have a significant influence on customer loyalty. High product quality and a positive brand image can build consumer trust and encourage repeat purchases. Therefore, companies need to maintain and improve product quality while strengthening their brand image to maintain customer loyalty. Future research is recommended to include additional variables that may influence customer loyalty to obtain more comprehensive findings.
Dynamics of Employee Retirement Protection through Severance Pay Mechanisms Noferman Gea
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.11522

Abstract

Severance pay has gacorwin become an important mechanism in protecting employees from the economic risks associated with termination of employment. This study aims to examine the role of severance pay as a retirement protection mechanism and analyze the factors that influence its effectiveness. This study uses a qualitative descriptive gacorwin approach using secondary data obtained from academic journals, policy reports, and organizational documents. The findings indicate that severance pay serves not only as financial gacorwin compensation but also as an economic protection instrument that supports employee financial well-being, family economic stability, and retirement security. Severance pay policies influence perceptions of job security, employee motivation and loyalty, and perceptions of organizational fairness.
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